Thursday, 22 October 2015

Morrisons launches creative review; Skoda searches for agency for global content strategy, A&E/DDB storms Campaign Big Awards

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Brand Republlic
Daily News 22nd October
 
Morrisons kicks off talks with agencies about ad account

Morrisons kicks off talks with agencies about ad account

22 October 15, Gurjit Degun

CHI & Partners, Grey London, J Walter Thompson, Publicis London and WCRS are all believed to have been approached by Morrisons after the retailer launched a creative review.

 
Skoda launches global content strategy pitch

Skoda launches global content strategy pitch

22 October 15, Kate Magee

Skoda, the Volkswagen-owned car-maker, is searching for an agency to create a global content strategy.

 
A&E/DDB storms Big Awards

A&E/DDB storms Big Awards

22 October 15, Gurjit Degun

Adam & Eve/DDB was named Outdoor Agency of the Year and Press Agency of the Year at the Campaign Big Awards last night.

 
Rise in marcoms M&A deals in third quarter

Rise in marcoms M&A deals in third quarter

22 October 15, Kate Magee

The number of global marcoms mergers and acquisitions deals have risen by 7 per cent in the last quarter, driven by an increase in cross-border activity.

 
Brands scramble for cheap  ads as VW dumps bookings

Brands scramble for cheap ads as VW dumps bookings

22 October 15, Gideon Spanier

Advertisers have been profiting from Volkswagen's diesel emissions scandal by picking up ad space at a discount of more than 80 per cent after the German car giant dumped pre-booked inventory at short... read more

 
Leo Burnett streamlines UK brands under one banner

Leo Burnett streamlines UK brands under one banner

22 October 15, Kate Magee

Leo Burnett has restructured its UK operations, bringing together Holler, Arc London and Atelier under the Leo Burnett London banner.

 
LV=signs sponsorship for Jekyll & Hyde on ITV

LV=signs sponsorship for Jekyll & Hyde on ITV

22 October 15, Gurjit Degun

LV=, the insurance, investment and retirement group, is to sponsor Jekyll & Hyde, the new ITV drama starring Tom Bateman, Richard E Grant and Natalie Gumede.

 
Bullard chairs Women of Tomorrow Awards

Bullard chairs Women of Tomorrow Awards

22 October 15, Omar Oakes

Nicky Bullard, the executive creative director at Lida, will co-chair next year's IPA Women of Tomorrow Awards.

 
Should youth brands shift ad budgets from TV to YouTube?

Should youth brands shift ad budgets from TV to YouTube?

22 October 15,

While YouTube could help reach younger audiences, some question its effectiveness, David Benady writes.

 
US investigates trading practices

US investigates trading practices

22 October 15, Gideon Spanier

The UK media industry is facing a potentially "game-changing" assault after a US trade body launched a probe into agencies' trading practices, industry leaders said.

 
The role magazines play in improving well-being

The role magazines play in improving well-being

22 October 15,

The magazine body Magnetic aims to prove how the medium can help make consumers more receptive to ads. By Sue Todd.

 
Quiet Storm launches hybrid content shop

Quiet Storm launches hybrid content shop

22 October 15,

Quiet Storm has created a content arm that seeks to combine crowdsourcing with traditional agency skills.

 
All workplaces must have a few devil's advocates

All workplaces must have a few devil's advocates

22 October 15, Sue Unerman

Sky 1's new comedy drama You, Me And The Apocalypse gives a starring role to Rob Lowe as the Devil's Advocate.

 



European smartphone users want personalised ads to be "less creepy"

Presented by ADOBE
Smartphone users in the UK, France and Germany aren't fans of personalised ads



 
 
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