Wednesday, 28 October 2015

American Airlines picks Crispin Porter & Bogusky and MediaCom as global agencies, Trinity Mirror confirms £220m Local World acquisition, and Virgin Atlantic swaps Arena for PHD

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Brand Republlic
Daily News 28th October
 
American Airlines picks Crispin Porter & Bogusky and MediaCom as global agencies

American Airlines picks Crispin Porter & Bogusky and MediaCom as global agencies

28 October 15, Omar Oakes

American Airlines has chosen Crispin Porter & Bogusky and MediaCom as its global creative and media agencies respectively after a competitive pitch.

 
Trinity Mirror confirms £220m Local World acquisition

Trinity Mirror confirms £220m Local World acquisition

28 October 15, Gideon Spanier

David Montgomery is set to walk away with close to £10 million after the boss of regional newspaper group Local World announced its long-awaited sale to Trinity Mirror.

 
Virgin Atlantic swaps Arena for PHD

Virgin Atlantic swaps Arena for PHD

27 October 15, Omar Oakes

Virgin Atlantic has moved its £12 million media account into PHD, less than a month after appointing Arena to the business.

 
ASA bans Boots Opticians ad for misleading claims over blue light

ASA bans Boots Opticians ad for misleading claims over blue light

28 October 15, Gurjit Degun

The Advertising Standards Authority has banned a Boots Opticians print ad for providing misleading information.

 
Bet365, Totesport and Coral Twitter ads banned for using image of under-age golfer Jordan Speith

Bet365, Totesport and Coral Twitter ads banned for using image of under-age golfer Jordan Speith

28 October 15, Omar Oakes

Twitter ads by three bookmakers featuring Jordan Speith, the 22-year-old American golfer, have been banned for featuring an under-age person in a betting ad.

 
Moshi Monsters listed by ASA over banned ad messages to children

Moshi Monsters listed by ASA over banned ad messages to children

28 October 15, Omar Oakes

Mind Candy, the maker of the Moshi Monsters online game, has been rebuked by the Advertising Standards Authority for failing to remove banned advertising messages targeted at children on its website.

 
Breakfast Briefing: Apple's annus mirabilis, Barclays CEO confirmed, BT-EE approved

Breakfast Briefing

28 October 15, Shona Ghosh

In today's news, Apple once again posts record results, Barclays confirms its new CEO, and the BT-EE deal gets the green light from competition authorities.

 
Cristiano Ronaldo ups fashion creds with new Nike boots and CR7 launches

Cristiano Ronaldo ups fashion creds with new Nike boots and CR7 launches

27 October 15, Shona Ghosh

Portuguese forward Cristiano Ronaldo is building out his fashion empire, with a new line of boots from Nike paying homage to his career, and the second launch from his CR7 footwear range.

 
MTV EMAs UK TV audience drops 17 per cent

MTV EMAs UK TV audience drops 17 per cent

27 October 15, Gurjit Degun

MTV's Europe Music Awards reached a combined audience of 1.9 million people in the UK, down 17.4 per cent on last year's 2.3 million.

 
Generation Media promotes Lisa Morgan to MD

Generation Media promotes Lisa Morgan to MD

27 October 15, Maisie McCabe

Generation Media has promoted Lisa Morgan, its director of client services, to managing director, as its founder Dean Weller steps up to chief executive.

 
John Lewis will increase social media spend this Christmas

John Lewis will increase social media spend this Christmas

27 October 15, Sara Spary

John Lewis is to increase its social media spend within its Christmas campaign budget, it has confirmed.

 
Debenhams marries celebrity and personalisation in 'Found It' Christmas campaign

Debenhams marries celebrity and personalisation in 'Found It' Christmas campaign

27 October 15, Charlotte Mceleny

Debenhams is continuing its 'Found It' theme from Christmas 2014 but is updating with celebrities, such as Dawn French and Sarah Millican, and turning to shorter, more targeted messaging.

 
Apple's allure lies in effective storytelling

Apple's allure lies in effective storytelling

28 October 15, Bryan Adams

Last month, thousands of Apple enthusiasts (and grey market hawkers) weathered the elements to get their hands on the new iPhone 6s, writes Bryan Adams, CEO of Ph.Creative.

 
Brands face steeper penalties for cybersecurity failures after TalkTalk hack

Brands face steeper penalties for cybersecurity failures after TalkTalk hack

27 October 15, Shona Ghosh

Companies might face steeper fines if they don't do enough to protect customer information, if MPs have their way.

 
From Bond to Carrie Bradshaw: the product placement winners and losers

From Bond to Carrie Bradshaw: the product placement winners and losers

27 October 15, Alex Player

Whether it's James Bond drinking beer or Philip Schofield not drinking coffee, it's all around you, you are bombarded by it all the time and yet often you do not even notice it.

 
TalkTalk boss Dido Harding's utter ignorance is a lesson to us all

TalkTalk boss Dido Harding's utter ignorance is a lesson to us all

27 October 15, Andy Pemberton

On a series of news programmes late last week, Dido Harding resembled the proverbial rabbit caught in the headlights, determined to stare down the pantechnicon about to crush her, writes Andy Pemberton,... read more

 
Dad yearns to share his love of Star Wars in Toys 'R' Us ad

Dad yearns to share his love of Star Wars in Toys 'R' Us ad

28 October 15, Doug Quenqua

Witness one man's struggle to school his daughter in the ways of The Force. (It is useless to resist)

 
Department for Transport "helpful hazards" by Abbott Mead Vickers BBDO

Department for Transport "helpful hazards" by Abbott Mead Vickers BBDO

28 October 15,

The DfT has taken to spray-painting warning messages on animals to keep countryside drivers safe.

 


Mobile browsing set to replace desktop in fewer than 18 months

Presented by ADOBE
Mobile apps or the mobile Web – which should brand marketers focus their time and money on during the run-up to Christmas?


 
 
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