Media PM - Apple adspend up 50% to record $1.8bn; Suzuki signs £2m deal with ITV to push Vitara; The Week launches Junior edition as first brand extension

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29th October 2015

Apple adspend up 50% to record $1.8bn Apple dramatically increased its global advertising spend by 50 per cent to a record $1.8 billion (£1.18 billion) this year, according to its annual report. Suzuki signs £2m deal with ITV to push Vitara Suzuki, the car manufacturer, has teamed up with ITV to launch themed ads for its Saturday-night schedule in a partnership worth £2 million. The Week launches Junior edition as first brand extension Dennis Publishing is launching The Week Junior, The Week's first paid-for print brand extension, next month. How The Week created a magazine for children The Week's chief executive explains how the publication developed a product that could help children make sense of the world. KBS's programmatic agency launches UK office Varick Media Management, the programmatic arm of the MDC-owned KBS network, is expanding into Europe by setting up an office in KBS Albion's Shoreditch offices. AllTogetherNow hires M/SIX's head of digital Chris Chivrall Content agency AllTogetherNow has recruited Chris Chivrall, the head of digital at sister media agency M/SIX, to be its data and distribution director. Latest blogs Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) VOD Planner , Sky negotiable, Middlesex Marketing Manager - Conferences , Lipton Media £35,000-£40,000 + £12K-£18K Profit Share, London (Central), London (Greater)

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