Apple adspend up 50% to record $1.8bn, Facebook launches 'lightweight' ad platform, and Volvo's LifePaint gets retail launch

View in web browser   |   Add to safe senders Daily News 30th October

Apple adspend up 50% to record $1.8bn 29 October 15, Gideon Spanier Apple dramatically increased its global advertising spend by 50 per cent to a record $1.8 billion (£1.18 billion) this year, according to its annual report.   Facebook launches 'lightweight' ad platform to help brands reach emerging markets 29 October 15, Gurjit Degun Facebook has launched a new platform for advertisers to turn images into a "lightweight" video ad.   Volvo's LifePaint gets retail launch ahead of Halloween 29 October 15, James Swift Volvo has given LifePaint a second push, ahead of Halloween, as the safety product gets a retail launch.   O2 wins major rugby sponsor social battle 30 October 15, Staff 02 may have backed the wrong horse, but at least it came out trumps on social media, according to the latest social data.   Dogs Trust approaches agencies about integrated account 30 October 15, Maisie McCabe Dogs Trust, the dog-welfare charity, has approached agencies regarding its integrated account, currently held by Kitcatt Nohr.   Aperol seeks agency for experiential brief 30 October 15, James Swift Aperol, the Italian aperitif owned by Gruppo Campari, is looking for an agency to create experiential campaigns.   Edrington appoints The Leith Agency to Famous Grouse 30 October 15, James Swift Edrington has appointed The Leith Agency as the global advertising agency for The Famous Grouse after a conflict forced Abbott Mead Vickers BBDO to resign the account earlier this year.   Breakfast Briefing: Nike's innovative winter campaign, RBS profits down, British Gas hack 30 October 15, Shona Ghosh Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Nike's new winter campaign for the US, RBS' latest quarterly results, and... read more   Six key insights to build a start-up creative agency 30 October 15, Chris Walmsley Independence should be a state of mind not a statement of fact, says the co-founder of Cubo as the creative start-up celebrates its 20th anniversary.   So, what did Twitter think of Twitter's first commercial? 29 October 15, Zanub Saeed The social network aired its first TV ad during Game 1 of the World Series. Here's how users reacted   Thomas Cook draws inspiration from Airbnb with 'home away from home' hotel concept 29 October 15, Charlotte Mceleny Thomas Cook has announced 'Casa Cook' hotel in Rhodes, Greece, a new hotel concept that promises to entice younger, trendier customers with a more 'local' and 'stylish home away from home' feel.   Mars CMO blasts clients for locking agencies in 'creative imprisonment' 29 October 15, Douglas Quenqua Bruce McColl cites low pay, creative restrictions and stifling bureaucracy   AllTogetherNow hires M/SIX's head of digital Chris Chivrall 29 October 15, Staff Content agency AllTogetherNow has recruited Chris Chivrall, the head of digital at sister media agency M/SIX, to be its data and distribution director.   Replay's 'mind-blowing' ad stars supermodel doing yoga in jeans 30 October 15, Omar Oakes Replay, the fashion label, has hired the supermodel Irina Shayk to show off a new denim range that literally blows people's minds.   Nike's snow day will make you long for winter 29 October 15, Douglas Quenqua Rob Gronkowski, Ndamukong Suh and about 20 other athletes prepare for battle   Coke hacks happiness in anti-bullying campaign 29 October 15, Adam Olson Latest extension of #MakeItHappy pops online trolls' bubble   Johnnie-O helps men bare just the right amount of chest hair 29 October 15, Eleftheria Parpis Video featuring Vine star Arielle Vandenberg asks: What's "the right amount of wolf"?   HSBC "the invitation" by J Walter Thompson 29 October 15, A little girl hands out invitations to a house-warming party after her parents buy an empty plot of land in a new HSBC ad promoting the bank's One Day Mortgage service.   Kit Kat billboards give Bogotá's stressed-out commuters back massages 29 October 15, I-Hsien Sherwood Candy bar brings its "Give me a break" message to Colombian bus shelters   Mobile browsing set to replace desktop in fewer than 18 months Presented by ADOBE Mobile apps or the mobile Web – which should brand marketers focus their time and money on during the run-up to Christmas?                 Client Manager   £25000 - £32000 per annum Purple Consultancy, London   Senior Account Manager   £38000 - £45000 per annum Purple Consultancy, London   Graduate Scheme - Commercial Marketing   £28000 per annum + benefits EE, London   Digital Project Manager   £30000 - £40000 per annum Purple Consultancy, London   Senior Planning Manager (London)   Competitive + bonus EE, London               See all jobs

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