Facebook’s new buttons, how to build brand trust with UGC, ad blocking, digital activations at London Fashion Week, William Hill’s start-up accelerator, and ‘Do it for mom’ viral

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Facebook launches 'Sad' and 'Angry' buttons, but no 'Dislike' 08 October 15, Omar Oakes Facebook is trialling a new range of expressions to complement its iconic 'Like' button.     09 October 15 How to effectively use UGC to build brand trust and resonance (Thinkstock/Sohel Parvez Haque) Big brands can’t get enough of research on millennial marketing. Why? Because this demographic loves to buy products. In fact, it is estimated that they spend $600bn... read more   09 October 15 How ad blocking could be the saviour of the advertising industry (Marco.org) Apple’s introduction of ad blocking software into its latest iOS update last month has pushed the industry into overdrive as commentators from across the web share their opinion on why the... read more   09 October 15 Vlog: Brands and digital at London Fashion Week 2015 (Facebook/Burberry) Carla Buzasi, global chief content officer at WGSN, spoke to The Wall about three digital activations during this year’s London Fashion Week that were successful, including... read more   09 October 15 The Daily Poke: Taking the dash out of dashboard As any parent will tell you, kids possess impressive persuasive powers. So much so that Volkswagen felt they had the skills needed to get folks to reconsider the need for speed and encourage them to drive... read more     We're not out to 'screw' start-ups, says William Hill's innovation director 09 October 15, Shona Ghosh William Hill has accepted five start-ups onto its inaugural accelerator, handing out £25,000 to each in funding and offering 12 weeks' mentoring.   Engaging the growing wearable audience one 'glance' at a time 09 October 15, Nadine Chahine Smaller screens on wearables means brands must rethink how they create interactive, legible and engaging content, and why glances could become valuable commodities, says Nadine Chahine, UK type director... read more   Heed the warnings inherent in ad-blocking 09 October 15, Amy Dabbs Given the tactics we subject them to with online advertising, should we really be surprised that a growing number of people want to install ad-blocking tools? The question is how the industry chooses to... read more   'Do it for mom' viral ad brings sex education to the masses to combat low birth rates 09 October 15, Be On Social video expert Be On reviews the latest viral by Spies Travel.   AOL to serve ads and news to TalkTalk 08 October 15, Omar Oakes AOL UK will be the exclusive content supplier to TalkTalk's online consumer portal and serve ads using its ad tech platform.                 Strategy Director   £75000 - £85000 per annum + benefits The Great & The Good, London   Senior Account Manager, global FMCG brand design champion   £35000 - £40000 per annum Gabriele Skelton, London   Business Director   £75000 - £80000 per annum + benefits The Great & The Good, London   Campaign Manager   Flexible Direct Recruitment, London (East), London (Greater)   Senior Planning Manager (London)   Competitive + bonus EE, London   Creative, UI & UX Manager   Negotiable Sky, London   Digital Designer   Upto £50K Ticketmaster, London (Central), London (Greater)   Creative Planner   Negotiable Sky, London   Head of Brand - P&O Cruises   Competitive + pension + great benefits Carnival UK, Southampton, Hampshire   Innovation Delivery Manager x 2   Up to £35,000 p.a. + excellent benefits Cancer Research UK, London               See all jobs

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