Lisa Thomas to leave M&C Saatchi, Cadbury's Milk Tray Man is back, Blue 449 wins first global client

view in web browser add to safe senders list October 09, 2015 Campaign Daily Fix

Latest news Lisa Thomas to leave M&C Saatchi for Virgin Maisie McCabe Lisa Thomas, the group chief executive of M&C Saatchi, is leaving the agency to join Virgin Enterprises as its managing director and global head of brand. Cadbury's Milk Tray Man is back to find his successor Kate Magee Cadbury has resurrected the Milk Tray Man in a new ad campaign, which sees him search for his more thoughtful successor. Blue 449 wins BASF as first global client Maisie McCabe Blue 449 has won the BASF media planning and buying business, its first global account since launching in March. Facebook launches 'Sad' and 'Angry' buttons, but no 'Dislike' Omar Oakes Facebook is trialling a new range of expressions to complement its iconic 'Like' button. Campaign Viral Chart: Jennifer Aniston's Emirates ad is number one Brittaney Kiefer The airline's spot depicting Jennifer Aniston waking from a plane nightmare was most shared this week. On the Beach holiday retailer awards media account to the7stars Omar Oakes On the Beach, the online holiday retailer, has appointed the7stars to its media planning and buying account. BT attacks Sky over 'lop-sided' pay TV regulation in Ofcom review Omar Oakes Sky's dominance of pay TV has led to "poor outcomes" for UK consumers, BT's chief executive has claimed, as it hopes to persuade Ofcom not to force a sell-off of its Openreach business. Bauer Media appoints Grazia's Lucy Dunn to branded content role Maisie McCabe Bauer Media has expanded its content agency Adventure, appointing Lucy Dunn, the associate editor of Grazia, as editorial director, magazine media. Most Brits don't believe women and men are given equal opportunities, says Kantar data James Swift J Walter Thompson worked with Kantar to quiz consumers' views on gender roles and found only 34 per cent of Brits thinks women are being given the same opportunities as men. AOL to serve ads and news to TalkTalk Omar Oakes AOL UK will be the exclusive content supplier to TalkTalk's online consumer portal and serve ads using its ad tech platform. The Gate London picks up three more Halo Foods brands Gurjit Degun Halo Foods, the snacks company, has appointed The Gate London to handle work for the Fruitus, The Dormen Food Company and The Good Grain Company brands, without a pitch. Ella Eyre stars in ITV2 Mobo push Maisie McCabe Ella Eyre and Naughty Boy star in a new campaign to promote the new ITV and Mobo "Paving The Way" awards. iProspect launches global B2B online marketing division Omar Oakes iProspect, the Dentu Aegis Network digital performance agency, has launched a new global business-to-business online marketing division. O2 sends poems to customers for National Poetry Day Omar Oakes O2 is getting in the National Poetry Day spirit by sending marketing text messages to its customers in the form of poems. Advertising: Harder than brain surgery or rocket science, and more important Adam Ferrier Cummins&Partners' Adam Ferrier is a true believer in the power of advertising and wonders why its practitioners don't put serious effort into truly understanding the craft. Heed the warnings inherent in ad-blocking Amy Dabbs Given the tactics we subject them to with online advertising, should we really be surprised that a growing number of people want to install ad-blocking tools? The question is how the industry chooses to react to this important signal of discontent. How Samsung turned queue-jumping into a game Presented by The IPA To build buzz about its new phone, Samsung Mobile turned queueing into a social game The Work Hovis "good inside" by Mother Hovis has returned to TV advertising after a three-year hiatus with an update of its famous "boy on a bike" spot. Very.co.uk "all you need to get ready" by St Luke's Very.co.uk, the online retailer, has released a TV campaign that introduces a new brand identity. Editor's pick Dara Nasr determined to prove Twitter's advertising value Maisie McCabe The social network's UK sales director is out to educate advertisers about the array of products on offer. How to be a media agency CEO Karen Blackett In a changing landscape, the broad scope of this role requires an emotionally intelligent approach. Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Account Manager - Award winning West Berkshire Agency Up to 35000 Creative Forte, West Berkshire Paid Social Executive £26k Dot-Gap, Essex Client services director £60 - £70 per annum + Car + Benefits Stonor, Uxbridge See all jobs

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