TalkTalk cyber hack, multi-screen campaigns, YouTube Red vs Apple Music, real-time marketing, IoT and smart appartment

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TalkTalk suspends advertising and X Factor sponsorship after cyber hack 26 October 15, Gideon Spanier TalkTalk has suspended virtually all its above-the-line advertising, its X Factor sponsorship and has switched its messaging from sales to "reassurance" as it seeks to allay fears of existing customers... read more     26 October 15 Three ways to bring meaning to your multi-screen campaign There can be few, if any, brands or advertisers that are yet to tackle multi-screen advertising. In the last year alone, the number of multi-screen campaigns has risen eleven-fold. A commonly-held misunderstanding... read more   26 October 15 How real-time feedback is changing the way advertisers plan their campaigns Over the last 20 years, the process of planning and buying digital advertising has shifted from a manual process to a rapidly evolving automated process. According to Magna Global, programmatic ad spending... read more   26 October 15 The Daily Poke: Clear space Parking is a real problem for disabled drivers in Russia. Over 30% of drivers totally disregard the signposted disabled spaces and park up anyway. Which is why Dislife, a non-profit organisation representing... read more   26 October 15 What's in store for digital marcoms mergers and acquisitions? We've just released merger and acquisition (M&A) data for the marcoms sector in Q3 2015. Integrated and full service digital topped the list for the greatest amount of M&A during the quarter... read more     Will YouTube Red pack a punch against Apple Music? 26 October 15, Aki Mandhar At long last, Google has made its move into the subscription space with the launch of its premium service: YouTube Red, says the managing director of MediaCom's entertainment division, TED.   The Internet of Things is coming to the luxury market 26 October 15, Shona Ghosh Tucked away in a mews in central London is Cornflake's smart apartment, a luxury pad rigged up with smart speakers, a home cinema and a connected kitchen.   Watch: how Mumsnet is a barometer for brands 26 October 15, Helen Hoddinott Campaign talks to Mumsnet's founder and chief executive, Justine Roberts, about brand partnerships, the rise of content creators, and how the UK's biggest network for parents lets its community pick and... read more   How Google Customer Match can forge path to personalised search 26 October 15, Dayo Hazzan We can see a world where medial planners need to be as proficient in the practise of CRM as they are in brand building, says Lowe Profero's business director.   Advertisers often don't know what they are buying when talking mobile 26 October 15, Paul Carolan It's only by the industry coming together treating the cause of ad-blocking, rather than the symptoms, that we can hope resolve the issue, says Paul Carolan, the commercial director at Widespace.                 Digital Producer   £35000 - £38000 per annum + Benefits Major Players, London   Business Development Officer (Flexible location)   £23,650 actual per annum Alzheimer's Society, Flexible across Nottingham, Leicester, Solihull, Kettering, Bedford and Hertfordshire   Creative Services Manager, Global Agency   £40000 - £60000 per annum + significant benefits The Great & The Good, London   Associate Creative Director / Head of Art   £60000 per annum Major Players, City of London   Internal Communications Manager (London)   Competitive + bonus EE, London   Senior Planning Manager (London)   Competitive + bonus EE, London   Graduate Scheme - Commercial Marketing   £28000 per annum + benefits EE, London   Customer Marketing Executive - Sports   Negotiable Sky, South West London   Customer Experience Marketing Manager   Negotiable Sky, South West London   Account Manager / Senior Account Manager - BRAND STRATEGY & INNOVATION DESIGN   £35k-£45k+ dep. on experience Royds Raphael, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...               See all jobs

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