Channel 4 turns Jimmy's Iced Coffee rap into TV ad, Hennessy to exit Geometry Global, A&E/DDB leads Campaign Big shortlist

view in web browser add to safe senders list October 14, 2015 Campaign Daily Fix

Latest news Channel 4 turns Jimmy's Iced Coffee rap video into TV ad Gurjit Degun Jimmy's Iced Coffee and Channel 4 have turned the brand's viral hip hop video into a TV ad. Daniel Hennessy to depart Geometry Global Gurjit Degun Daniel Hennessy, the chief creative officer at Geometry Global, is leaving the shop. Adam&Eve/DDB leads shortlist entries for Campaign Big Awards Omar Oakes Adam & Eve/DDB leads the way with most number of shortlisted entries for the Campaign Big Awards, which take place next week. Google tells brands to spend 24% of TV ad budgets on YouTube James Swift Brands' targetting 16-34 year olds should spend 24 per cent of their TV advertising budget on YouTube, said Eileen Naughton, Google's managing director of UK and Ireland operations, at the Brandcast event last night (13 October). Suffocated woman ad by Karma Nirvana charity escapes ban Gurjit Degun A press ad featuring a woman being suffocated with a plastic bag for the charity Karma Nirvana has escaped a ban from the ad watchdog. Twitter job losses confirmed by Jack Dorsey Omar Oakes Jack Dorsey, the co-founder and chief executive of Twitter, has confirmed plans to make hundreds of redundancies at the social media platform. Sky offers smaller brands production money to use AdSmart Omar Oakes Sky Media, the advertising sales division of Sky, has created a £500,000 production fund to encourage smaller brands to create ads on the broadcaster's Adsmart platform. Conservative Party Conference: a marketer reflects on what Tory rule means for adland Matt Barwell There are strong relationships with the culture and business departments developed over the past five years to build on, says Britvic's chief marketing officer. Want to deliver ads to an online audience? Use reality TV Presented by Adobe Reality TV is one of the best ways to deliver ads to TV-over-the-internet viewers, according to Adobe Digital Index (ADI) The Work BT "cheetah" by Abbott Mead Vickers BBDO Editor's pick Rebranding Channel 4: it's a bit of a blockbuster Chris Bovill and John Allison Chris Bovill and John Allison reveal how they brought the broadcaster's bold new look to life. Write now: The lost art of copywriting Paul Burke Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gives his take on the state of copywriting in advertising today. Also in the news Three of summer's 5 most effective ads ran online only Douglas Quenqua Longer run times, looser creative boundaries help boost effectiveness, study finds Dropbox celebrates creativity in first major ad Shona Ghosh File storage firm Dropbox has unveiled its first major brand effort, which celebrates how technology opens up creative possibilities. The 4 digital content tricks marketers have up their sleeves Samantha Edwards Representatives from Paddy Power, ZenithOptimedia, John Lewis and Evian reveal their digital marketing content secrets at Ad:tech London. Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Account Manager - Award winning West Berkshire Agency Up to 35000 Creative Forte, West Berkshire Senior Brand Strategist £50 - £65K + benefits Rare Selection, London (Central), London (Greater) See all jobs

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