Media PM - Sky attacks YouTube; ITV secures LV= sponsorship; VW dumps outdoor bookings; Hearst Made

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22nd October 2015

Sky attacks YouTube over fake views Sky has hit out at YouTube's claim that advertisers should switch a quarter of their TV spend to the Google-owned video website as "flawed and nonsensical" because of the large proportion of allegedly fake views and questionable data. LV=signs sponsorship for Jekyll & Hyde on ITV LV=, the insurance, investment and retirement group, is to sponsor Jekyll & Hyde, the new ITV drama starring Tom Bateman, Richard E Grant and Natalie Gumede. Brands scramble for cheap ads as VW dumps bookings Advertisers have been profiting from Volkswagen's diesel emissions scandal by picking up ad space at a discount of more than 80 per cent after the German car giant dumped pre-booked inventory at short notice. Judith Secombe named Hearst Made group publishing director Judith Secombe, the group publishing director for Good Housekeeping, the Hearst Magazines UK title, has become the group publishing director at Hearst Made, the content arm. What are Rugby World Cup sponsors really doing for the humble fan? After a trip to the rugby last weekend, Hugh Robertson, CEO and founding partner, RPM, questions whether most sponsors have gone beyond the 'logo slap'. Burberry uses Snapchat to give backstage access to a Testino shoot in 'real-time' Burberry is giving Snapchat users a time-limited chance to see 'real-time' pictures from the shoot for its next big print ad campaign. Latest blogs How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) VOD Planner , Sky negotiable, Middlesex Presentation Scheduler , Sky negotiable, Middlesex

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