Paul Silburn leaves Saatchi & Saatchi, Message2London enlists celebs for digital billboard campaign, and Celebrity Cruises teams with Genero to create Channel 4 ads

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Paul Silburn leaves Saatchi & Saatchi 09 October 15, Maisie McCabe Paul Silburn, the joint chief creative officer at Saatchi & Saatchi London, has left the agency after eight years.   Message2London enlists celebs for digital billboard campaign 12 October 15, Omar Oakes Andy Murray, Idris Elba and Paloma Faith are among the celebrities who have sent personal messages to Londoners in a digital outdoor campaign by Outdoor Plus.   Celebrity Cruises teams with Genero to create Channel 4 ads 11 October 15, Gurjit Degun Celebrity Cruises has partnered with Channel 4 and Genero, the online community of filmmakers, to launch a TV campaign.   Mondelez hires Carat for UK and US media 09 October 15, Maisie McCabe Mondelez International has moved its £40 million UK and $200 million (£131 million) US media accounts into Carat, following a global review.   Sky renews Disney deal ahead of Star Wars release 12 October 15, James Swift Sky has extended its movie and TV deal with Disney UK & Ireland, giving the broadcaster first-showing rights to the new Star Wars film after its cinema release.   Paul Carolan joins Widespace as first commercial director 12 October 15, Omar Oakes Paul Carolan, the former commercial director at JCDecaux, has been appointed as the first commercial director of Widespace, the mobile ads company.   Media multitasking on the rise with tech advances, says IPA data 09 October 15, Omar Oakes The vast majority of people are now consuming two or more different types of media, the IPA's latest TouchPoints dataset has revealed.   Breakfast Briefing 12 October 15, Sara Spary In today's news, VW boss will face a committee of MPs today over the emissions scandal, Sir Stuart Rose is leading a campaign to keep Britain in the EU and Tesco has launched a price match guarantee.   Danepak creates Bake Off spoof Great British Bacon Off 09 October 15, Gurjit Degun Danepak, the Danish bacon brand, has created a spoof of the BBC's The Great British Bake Off, called the Great British Bacon Off.   3 great ads I had nothing to do with #27: Trevor Robinson on Guinness, Maxell and Levi's 12 October 15, Brand Republic and Thinkbox Trevor Robinson OBE, founder and Executive Creative Director at Quiet Storm, reveals three great ads he admires but had nothing to do with.   Bauer Media appoints Grazia's Lucy Dunn to branded content role 09 October 15, Maisie McCabe Bauer Media has expanded its content agency Adventure, appointing Lucy Dunn, the associate editor of Grazia, as editorial director, magazine media.   We're not out to 'screw' start-ups, says William Hill's innovation director 09 October 15, Shona Ghosh William Hill has accepted five start-ups onto its inaugural accelerator, handing out £25,000 to each in funding and offering 12 weeks' mentoring.   Blue 449 wins BASF as first global client 09 October 15, Maisie McCabe Blue 449 has won the BASF media planning and buying business, its first global account since launching in March.   BT attacks Sky over 'lop-sided' pay TV regulation in Ofcom review 09 October 15, Omar Oakes Sky's dominance of pay TV has led to "poor outcomes" for UK consumers, BT's chief executive has claimed, as it hopes to persuade Ofcom not to force a sell-off of its Openreach business.   'We will be more open,' says Coca-Cola after Times exposé of research and funding 09 October 15, Sam Burne James Coca-Cola Great Britain has said it is working to achieve similar levels of transparency to those in the US around its partnerships and research links, following a damning article in The Times this morning.   Heed the warnings inherent in ad-blocking 09 October 15, Amy Dabbs Given the tactics we subject them to with online advertising, should we really be surprised that a growing number of people want to install ad-blocking tools? The question is how the industry chooses to... read more   Don't pander to the idea that millennials are vain, vacuous and materialistic 12 October 15, Shona Ghosh Brands are missing a trick by ignoring millennials' serious side, which values education and family relationships above vanity or wealth.   Campaign Viral Chart: Jennifer Aniston's Emirates ad is number one 09 October 15, Brittaney Kiefer The airline's spot depicting Jennifer Aniston waking from a plane nightmare was most shared this week.   Kravitz and Franco rock out for Guitar Hero 12 October 15, Adam Olson The musician and comedian up their game for Activision's new release   International campaign makes Vietnam Airlines look ... really nice 12 October 15, Campaign staff From Vietnam: "Reach Further" by J. Walter Thompson Vietnam   Guinness to Koreans: Don't be afraid of the dark 12 October 15, Matthew Miller Campaign soothes Korean sensibilities about the distinctive stout   In India, Lufthansa gets into the spirit of Diwali season 12 October 15, Campaign staff German airline's #DiwaliSurprise debuts ad for those celebrating Diwali to surprise a loved one   Indian jewelry brand hails new spirit of female bonding 09 October 15, Campaign staff Accompanied by traditional music, the ad by Lowe Lintas focuses on the relative novelty of a girls' night out   Mattel campaign presents Barbie as a learning tool 09 October 15, Campaign staff "Imagine the Possibilities" by BBDO San Francisco and New York shows young girls schooling their elders   Want to deliver ads to an online audience? 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