This week's top features and opinions: The lost art of copywriting, How to be a media agency CEO, Has VW's brand heritage gone up in smoke?

view in web browser add to safe senders list October 11, 2015 Campaign Sunday Best

This week's top features and opinions Write now: The lost art of copywriting Paul Burke Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gives his take on the state of copywriting in advertising today. Has VW's brand heritage just gone up in smoke? Kate Magee Volkswagen's advertising history is among the most distinguished of all brands - yet it might have been for nothing. How to be a media agency CEO Karen Blackett In a changing landscape, the broad scope of this role requires an emotionally intelligent approach. Rebranding Channel 4: it's a bit of a blockbuster Chris Bovill and John Allison Chris Bovill and John Allison reveal how they brought the broadcaster's bold new look to life. Dara Nasr determined to prove Twitter's advertising value Maisie McCabe The social network's UK sales director is out to educate advertisers about the array of products on offer. Will agencies send badly behaved brands packing? Claire Beale Last month, General Motors agreed to pay a $900 million fine to dodge a criminal investigation into allegations that it buried information about a fault in its ignition switch that led to the deaths of at least 124 people. Charlie Rudd's rescue mission at O&M Kate Magee Could his appointment finally bring some stability to the agency and boost creativity, Kate Magee asks. A view from Dave Trott: Because you're worth it Dave Trott At 23, Julius Caesar was a junior politician on the way up. Are YouTube's shopping ads a game-changer? Gurjit Degun Another click-to-buy function is being launched. So what exactly will set the video site's apart? Advertisers need to throw their weight behind C4 Maisie McCabe Two weeks ago, an 80mm lens belonging to the veteran press photographer Steve Back put paid to the idea that the government was not thinking about flogging Channel 4. The creative power of music Amelia Torode Amelia Torode was given access to an array of research from Radiocentre that attempts to prove music's strategic strength and its role in creativity. Has this changed how she does her job? Can trust in advertising be restored? It used to be axiomatic that, as the feel-good factor among Britain's consumers rose, so did the fortunes of the country's ad industry. Why we're loving: Ella Tomlin Kedge and Natalie Lennartsson, creative directors, M&C Saatchi Tomlin Kedge and Lennartsson created a film, catwalk show and invites for the fashion brand Hemyca for London Fashion Week. The show featured chainsaws and the invites were parts of massacred mannequins. History of advertising: No 149: Times Square Outdoor advertising's power to make jaws drop and eyes pop has never been better shown off than by the billboards that blaze around the clock in New York's Times Square. Diary: DLKW Lowe goes all hipster cool DLKW Lowe's move to Shoreditch may come as a shock to those used to its current South Kensington surroundings. On the Campaign couch: How do I stop procrastinating? Jeremy Bullmore How can I stop myself procrastinating? I'm sure I could be great at this business if I could only get around to doing stuff. Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Account Manager - Award winning West Berkshire Agency Up to 35000 Creative Forte, West Berkshire Paid Social Executive £26k Dot-Gap, Essex Client services director £60 - £70 per annum + Car + Benefits Stonor, Uxbridge See all jobs

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