Brands jump on Back to the Future Day; Sky profits climb 10% in Q1; Jeremy Renner fronts Rémy Martin campaign

View in web browser   |   Add to safe senders Daily News 21st October

Brands mark Back to the Future Day 21 October 15, Samantha Edwards Today is Back to the Future Day. 21 October 2015 is the date Marty McFly and Doc Brown time-hopped to in the 1989 blockbuster Back to the Future II. Here's how brands, including Toyota, Pepsi and PlayStation,... read more   Sky profits climb 10% in Q1 as ad revenues rise 21 October 15, Gideon Spanier Sky's operating profits jumped 10 per cent to £374 million in the last three months as revenue growth in the UK, particularly in broadband customers, and Germany, offset a drop in Italy.   Jeremy Renner fronts Rémy Martin campaign 21 October 15, James Swift Jeremy Renner, the actor who starred in The Hurt Locker and The Avengers, fronts Rémy Martin's new global campaign celebrating life's all-rounders.   BuzzFeed launches branded video content in the UK with Costa Coffee video 20 October 15, Jonathan Shannon Kate Burns, general manager, BuzzFeed UK and Europe, and Ze Frank, president of BuzzFeed Motion Pictures, made the announcement at the IAB Digital Upfronts.   ASA bans Hostelworld.com skinny dipping ad 21 October 15, Gurjit Degun A Hostelworld ad featuring naked people jumping off a cliff into a pool of water has been banned for encouraging dangerous practice.   Omnicom Group worldwide revenue drops by 1.1% to $3.7bn 20 October 15, Gurjit Degun Omnicom Group's worldwide revenue dropped by 1.1 per cent to $3.7 billion in the third quarter of 2015, compared with the same period last year.   Sky unveils software to push unseen ads to viewers 20 October 15, Omar Oakes Sky Media has launched Sky AdVance, heralded as the biggest change in media buying since the emergence of online.   Twitter agrees audience data is important, but so are users' interests 20 October 15, Olesya Moosman Twitter routinely shares its audience insights with brands and agencies, says the social platform's head of research in the UK.   Breakfast briefing: Yahoo and Google search deal, Ferrari IPO & Home Retail Group profit warning 21 October 15, Charlotte Mceleny Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today, Argos owner Home Retail Group releases a profit warning, Yahoo and Google strike a... read more   Torch protects your kids from 'blue balls' and 'pearl necklaces' 20 October 15, Douglas Quenqua New child-friendly router cleverly employs double entendres to make a sensitive point   City AM first UK paper to ban ad blockers 20 October 15, Gurjit Degun City AM, the financial daily free sheet, is banning ad blocker users from its site, becoming the first UK paper to take the plunge.   Vice, 72andSunny bring Smirnoff Electric to the party 20 October 15, Campaign staff "#WhatWeBring" campaign kicks off with a 4-minute hallucinogenic rave featuring Kiesza and Djemba Djemba   Global's former sales chief Giles Darby joins social media start-up Crowdmix 20 October 15, Ella Lidstone Giles Darby, the former group business director of Global Radio, has been appointed as the commercial director of Crowdmix, a start-up social media platform for music.   Four lessons for brands in the wake of the Amazon fake reviews scandal 20 October 15, Bryan Adams What can brands do to turn their consumers into advocates? Bryan Adams, CEO and founder of digital agency Ph.Creative, outlines four lessons.   Boeing presents 'lightest metal ever' consisting of 99.99% air 20 October 15, Daniel Farey-Jones Aerospace company Boeing has created a video presenting a new material that is ten times lighter than carbon fibre but strong enough for use in floor panels of commercial planes.   Why are the Rugby World Cup sponsors avoiding Twitter during the games? 20 October 15, Tom Bazeley The Rugby World Cup sponsors' social newsroom efforts have been surprisingly lacking, leaving M&C Saatchi chief executive Tom Bazeley feeling a little underwhelmed.   European smartphone users want personalised ads to be "less creepy" Presented by ADOBE Smartphone users in the UK, France and Germany aren't fans of personalised ads                 Account Manager   £25000 - £30000 per annum Purple Consultancy, London   Internal Communications Manager (London)   Competitive + bonus EE, London   Senior Planning Manager (London)   Competitive + bonus EE, London   Digital Project Manager   £40000 - £45000 per annum Purple Consultancy, London   Brand Assistant   £25000 - £30000 per annum Purple Consultancy, London               See all jobs

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