Monday, 19 October 2015

ITV agrees to buy UTV for £100m, McCann hires ex-BBC News head of social media for digital division, and Chime targets expansion after completing £374m sale to WPP/Providence

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Brand Republlic
Daily News 19th October
 
ITV agrees to buy UTV for £100m

ITV agrees to buy UTV for £100m

19 October 15, Omar Oakes

ITV has confirmed plans to buy UTV Media, the owner of Talksport, for £100 million.

 
McCann hires ex-BBC News head of social media for digital division

McCann hires ex-BBC News head of social media for digital division

19 October 15, Omar Oakes

McCann London has hired Chris Hamilton, the former head of social media for BBC News, to the newly created role of editorial director at Live, the network's digital and social agency.

 
Chime targets expansion after completing £374m sale to WPP/Providence

Chime targets expansion after completing £374m sale to WPP/Providence

16 October 15, John Harrington

Chime Communications could grow by at least 10 per cent per year organically under new majority owner Providence, chief executive Christopher Satterthwaite has revealed as the £374m sale of VCCP's parent... read more

 
Tesco unveils major brand campaign with family played by Ruth Jones and Ben Miller

Tesco unveils major brand campaign with family played by Ruth Jones and Ben Miller

16 October 15, Sara Spary

Tesco has unveiled its hotly anticipated campaign, the first significant work since former marketer Dave Lewis took the helm and appointed a new brand team to turn around the grocers' dented reputation.

 
Inside Tesco's new ad strategy

Inside Tesco's new ad strategy

16 October 15, Kate Magee

Tesco's re-focus on its "Every Little Helps" strapline is an attempt to restore trust by showing how the customer is back at the heart of the business.

 
Breakfast Briefing: Amazon 'fake' review action, Jamie Oliver sugar tax & VW removes royal warrant

Breakfast Briefing

19 October 15, Daniel Farey-Jones

In today's briefing we look at Amazon's legal action against false reviews, Jamie Oliver's plans to update MPs on his restaurants' 10p sugar tax and Volkswagen dropping its royal warrant from its communications.

 
Lauren Laverne's online platform The Pool enters content deal with DigitasLBi

Lauren Laverne's online platform The Pool enters content deal with DigitasLBi

16 October 15, Omar Oakes

Digitas LBi has signed a content marketing partnership with The Pool, an online content platform founded by Lauren Laverne, the BBC radio presenter, and Sam Baker, the former editor of Cosmopolitan.

 
Grey helps Greene King IPA celebrate British pubs

Grey helps Greene King IPA celebrate British pubs

19 October 15, James Swift

Grey London has helped Greene King IPA create a campaign that celebrates British pubs, as boozers around the country close at a rate of 29 per week.

 
St Luke's at 20: top ten ads

St Luke's at 20: top ten ads

19 October 15, Al Young

St Luke's turned 20 last week and, as the agency ruminates on this milestone, Al Young, the executive creative director, picks the shop's top ten ads over the years.

 
How M&S can guarantee success for its  'game changing' loyalty scheme

How M&S can guarantee success for its 'game changing' loyalty scheme

19 October 15, Marie Anderson

M&S has launched what it believes is a 'game changing' loyalty scheme. Retail, customer insight and loyalty expert Marie Anderson, has unpicked the areas the retailer needs to focus on to success.

 
How Nike will fend off Under Armour and Adidas in digital

How Nike will fend off Under Armour and Adidas in digital

16 October 15, Shona Ghosh

Nike is the biggest sportswear brand globally, but rivals Under Armour and Adidas have invested heavily in digital to try and snatch that crown.

 
'In the future we will wear robots,' says MIT 'bionic' professor

'In the future we will wear robots,' says MIT 'bionic' professor

19 October 15, Rachel Barnes

Hugh Herr, who heads the Biomechatronics research group at the MIT Media Lab and has been dubbed 'the leader of the Bionic Age', took the stage at DigitasLBi's New Front conference to discuss the potential... read more

 
Social media lessons from a teenage superstar

Social media lessons from a teenage superstar

16 October 15, Kate Magee

Jacob Whitesides is a teenage musician who used social media to become a worldwide star. How can brands learn from his success?

 
Man United marketer swaps Wayne Rooney for Pudsey Bear with Children in Need move

Man United marketer swaps Wayne Rooney for Pudsey Bear with Children in Need move

16 October 15, Gemma Charles

Jonathan Rigby, formerly Manchester United's head of marketing, has left the football club to take up the role of director of marketing & fundraising at BBC Children In Need.

 
Stuart Murphy resigns from Sky as director of entertainment channels

Stuart Murphy resigns from Sky as director of entertainment channels

16 October 15, Omar Oakes

Stuart Murphy, the director of entertainment channels at Sky, is leaving the pay-TV broadcaster after six-and-a-half years.

 
Baileys appoints Mother as global strategic and creative agency

Baileys appoints Mother as global strategic and creative agency

16 October 15, Kate Magee

Baileys, the Diageo-owned Irish liqueur brand, has appointed Mother as its global strategic and creative agency after a competitive pitch.

 
Jacob's hands creative account to Grey London

Jacob's hands creative account to Grey London

16 October 15, Kate Magee

Jacob's, the snacks company owned by United Biscuits, has appointed Grey London to be its creative agency.

 
Laterooms.com launches creative agency review

Laterooms.com launches creative agency review

16 October 15, James Swift

Laterooms.com, the last-minute hotel booking website, is speaking to creative agencies about how to take the brand forward after its sale.

 

BBH delivers videos for Seamless

19 October 15, Adam Olson

Ads appeal to New Yorkers' taste buds and commiserate about their living situation

 
Guinness Indonesia wraps itself in Batik Day colors

Guinness Indonesia wraps itself in Batik Day colors

19 October 15, Campaign staff

The Diageo brand courts younger drinkers by joining a celebration of the country's national fabric

 
In Dubai, Cadillac creates fashion shoot inside drifting ATS-V

In Dubai, Cadillac creates fashion shoot inside drifting ATS-V

19 October 15, Campaign staff

Bloggers star in videos using a sedan as a backdrop for a fashion show

 
Elle UK "more women" by Alex Holder and Alyssa Boni

Elle UK "more women" by Alex Holder and Alyssa Boni

19 October 15,

Alex Holder, the joint executive creative director at Anomaly London, and Alyssa Boni, a director and photographer signed to RSA Films, helped created the lead film for Elle UK's third annual feminism... read more

 
BMW teases auto aficionados with reveal of latest model

BMW teases auto aficionados with reveal of latest model

16 October 15, Adam Olson

Car maker uses video streaming app to show off latest vehicle

 


European smartphone users want personalised ads to be "less creepy"

Presented by ADOBE
Smartphone users in the UK, France and Germany aren’t fans of personalised ads


 
 
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