Thursday, 22 October 2015

Google on the future of tech, Merge VR headset, Twitter's big changes, Sky attacks YouTube over fake views

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Digital PM brought to you by The Wall 22nd October
 
Holograms, virtual reality and AI: the future is already here, says Google

Holograms, virtual reality and AI: the future is already here, says Google

22 October 15, Sara Spary

Forget 'Back To The Future', the future is now, with a multitude of future-gazing research and technologies already shaping the way humans will live for years to come.

 
 
22 October 15
How the Merge VR headset will affect digital marketers

The Merge headset, which is released in November, facilitates mainstream, affordable virtual reality (VR) experiences. It's the first time a consumer-ready VR headset can be purchased on the high...

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22 October 15
Two years on: Is digital marketing losing its prefix?

(Thinkstock/Tim Boyle) Back in 2013, a report from Forrester predicted that digital marketing would lose its prefix and simply be referred to as 'marketing', demonstrating the full integration of digital...

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22 October 15
The impact of Twitter's changes

Twitter is considering two fundamental changes to its service – removing the 140 character tweet limit and taking away publishers' capability to show the number of Twitter shares for articles...

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22 October 15
The Daily Poke: Vroom service

Marriott have announced that they're taking their hotel experience to new places, with VRoom Service. At the Marriott Marquis, New York, or the London Marriott Park Lane Properties, guests can loan a...

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Sky attacks YouTube over fake views

Sky attacks YouTube over fake views

22 October 15, Gideon Spanier

Sky has hit out at YouTube's claim that advertisers should switch a quarter of their TV spend to the Google-owned video website as "flawed and nonsensical" because of the large proportion of allegedly... read more

 
Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015

Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015

22 October 15, James Kirkham

Never mind the John Lewis Christmas ad, says James Kirkham, global head of social and mobile at Leo Burnett, Burberry partnering with Snapchat to create an ad in real-time will be the best piece of marketing... read more

 
Should youth brands shift ad budgets from TV to YouTube?

Should youth brands shift ad budgets from TV to YouTube?

22 October 15,

While YouTube could help reach younger audiences, some question its effectiveness, David Benady writes.

 
 
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