Tuesday, 20 October 2015

UK adspend in record 6-month high, Razorfish Global's CEO dies, City AM, Omnicom, Campaign's new head of media, Global Radio, Rapp, Grey London

Campaign Daily Fix

Campaign

October 20, 2015

Campaign Daily Fix

Latest news
UK adspend grows to record six-month high of £9.4bn
UK adspend grows to record six-month high of £9.4bn

Omar Oakes

Adspend in the UK grew to a record high of £9.42 billion in the first half of the year, according to the latest Advertising Association/Warc Expenditure Report.

Razorfish Global chief executive Tom Adamski dies
Razorfish Global chief executive Tom Adamski dies

Omar Oakes

Tom Adamski, the global chief executive of Razorfish Global, has died after battling cancer.

City AM first UK paper to ban ad blockers
City AM first UK paper to ban ad blockers

Gurjit Degun

City AM, the financial daily free sheet, is banning ad blocker users from its site, becoming the first UK paper to take the plunge.

Omnicom Group worldwide revenue drops by 1.1% to $3.7bn
Omnicom Group worldwide revenue drops by 1.1% to $3.7bn

Gurjit Degun

Omnicom Group's worldwide revenue dropped by 1.1 per cent to $3.7 billion in the third quarter of 2015, compared with the same period last year.

Campaign appoints Gideon Spanier as head of media
Campaign appoints Gideon Spanier as head of media

Staff

Campaign has appointed the former London Evening Standard media editor and Times business journalist Gideon Spanier as its new head of media.

Global to expand digital ad platform to Europe
Global to expand digital ad platform to Europe

Gurjit Degun

Global is expanding the digital audio exchange, its digital ad platform, into 18 countries across Europe from early next year.

Rapp hires Kitcatt Nohr's Ben Golik as group ECD
Rapp hires Kitcatt Nohr's Ben Golik as group ECD

Omar Oakes

Rapp has hired Ben Golik, the executive creative director at KitCatt Nohr, as its UK group executive creative director.

Watch: is 'bad taste' advertising good for business?
Watch: is 'bad taste' advertising good for business?

Helen Hoddinott

A survey carried out by Grey London has found 87 per cent of people think it's wrong to use "bad taste" advertising to sell a product.

BBC goes commercial with Japanese-language website
BBC goes commercial with Japanese-language website

David Blecken

BBC.jp's Tokyo editors will curate and translate text and video content for local audiences

Pulse Films and Merman to offer advertisers comedy-led branded content
Pulse Films and Merman to offer advertisers comedy-led branded content

Omar Oakes

Pulse Films, the independent content studio, has launched a joint enterprise with American production outfit Merman to produce comedy-led branded content ads.




Five ways to hire the best talent: managing your approach in the new agency landscape Presented by The Blueprint Gareth Moss, The Blueprint's founder, tells Campaign how it can help agencies build capability that makes them fit for the future


The Work
Smirnoff
Smirnoff "#WhatWeBring" by 72andSunny New York

Smirnoff is launching a new product line - Smirnoff Electric - in the UK with a music video and song by Kiesza and Djemba Djemba.

Virgin Money
Virgin Money "whatever your run face" by AllTogetherNow

Virgin Money Giving, the not-for-profit fundraising website, is promoting itself with a light-hearted online film.

Tesco Ireland
Tesco Ireland "big can be good" by Rothco

In a bid to combat the supermarket's bad press, Tesco Ireland has released a campaign explaining the positive aspects of its huge size.

Editor's pick
Tech viewpoint on the evolution of TV
Tech viewpoint on the evolution of TV

Jamie West

TV advertising has been through a vast amount of change since its creation.

Andy Hart plans native advertising revolution at Hearst Magazines
Andy Hart plans native advertising revolution at Hearst Magazines

Omar Oakes

The magazine publisher's senior vice-president, chief revenue officer is going after big content deals with brands.

Also in the news
Four lessons for brands in the wake of the Amazon fake reviews scandal
Four lessons for brands in the wake of the Amazon fake reviews scandal

Bryan Adams

What can brands do to turn their consumers into advocates? Bryan Adams, CEO and founder of digital agency Ph.Creative, outlines four lessons.

Chinese ad firm issues swift apology over iPhone app privacy breach
Chinese ad firm issues swift apology over iPhone app privacy breach

Faaez Samadi

More than 200 apps were removed from the App Store because ad agency Youmi's software was illegally collecting private user information

Passenger jet gets 'Frozen' treatment with 21-day paint job
Passenger jet gets 'Frozen' treatment with 21-day paint job

Daniel Farey-Jones

WestJet, the Canadian airline, has collaborated with Disney to custom paint an aircraft - outside and inside - in the style of the mega-hit film Frozen.

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