Media AM - Generation Media promotes Lisa Morgan; Christmas marketing 'myths'; Why content should not be the sole domain of journalists

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27th October 2015

Generation Media promotes Lisa Morgan to MD Generation Media has promoted Lisa Morgan, its director of client services, to managing director, as its founder Dean Weller steps up to chief executive. 12 'myths' of Christmas marketing feature in OMD survey Early Christmas ad campaigns run into fatigue by mid-December, according to research from OMD UK. Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. Media Week Awards 2015: Photos from the night Media Week hosted its annual awards on 22 October at Grosvenor House Hotel in London. Take a look at a gallery of photos from the evening.   Mobile browsing set to replace desktop in fewer than 18 months Mobile apps or the mobile Web – which should brand marketers focus their time and money on during the run-up to Christmas?   Presented by Adobe My Media Week: Pippa Glucklich Pippa Glucklich, the co-chief executive at Starcom MediaVest Group, orders in bubbles to mark the Lidl win before heading straight back to the "war room" to ready a European pitch. Archant hires Local World's digital chief Matt Kelly Archant, the local newspaper publisher, has appointed Matt Kelly, the group digital director of rival group Local World, to the newly created position of chief content officer. My Media Week: Jess Burley This week, Jess Burley, global chief executive of m/SIX and chairman at AllTogetherNow, joins ITV at the Pride of Britain Awards and gets on board with new client, Just Eat. My Media Week: Tim Lefroy What happened when Tim Lefroy, chief executive of the Advertising Association, joined adland's finest in Westminster? My Media Week: Sue Todd This week, Sue Todd the chief executive of Magnetic, chinwags the enduring importance of the reader-magazine relationship with Vogue’s inimitable Stephen Quinn. Haymarket Media Group to move to Twickenham Haymarket Media Group is to relocate its UK business to Twickenham, moving 1,000 employees from its Teddington headquarters before the end of the year. Latest blogs How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) VOD Planner , Sky negotiable, Middlesex Presentation Scheduler , Sky negotiable, Middlesex

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