Baileys, Tesco, Jacob's, Lotto, Impulse, Laterooms.com, Yahoo, Sky, Carat, Viral Chart

view in web browser add to safe senders list October 16, 2015 Campaign Daily Fix

Latest news Baileys appoints Mother as global strategic and creative agency Kate Magee Baileys, the Diageo-owned Irish liqueur brand, has appointed Mother as its global strategic and creative agency after a competitive pitch. Meet the new Tesco family as supermarket unveils first TV ads by BBH Kate Magee Tesco has unveiled its first major advertising campaign since it handed its account to Bartle Bogle Hegarty without a pitch. Inside Tesco's new ad strategy Kate Magee Tesco's revival of its "Every Little Helps" strapline is an attempt to win back trust by showing how the customer is back at the heart of the business. Jacob's hands creative account to Grey London Kate Magee Jacob's, the snacks company owned by United Biscuits, has appointed Grey London to be its creative agency. Gogglebox cast to critique Lotto in Channel 4 ad Omar Oakes Channel 4 is launching a one-off ad tonight that features people from the reality show Gogglebox critique an ad for Lotto, the national lottery. Impulse picks Droga5 London for global creative brief James Swift Impulse has picked Droga5 London to handle its global creative account after a competitive pitch. Laterooms.com launches creative agency review James Swift Laterooms.com, the last-minute hotel booking website, is speaking to creative agencies about how to take the brand forward after its sale. Yahoo's Tom Toumazis leaves EMEA head of partnerships role Omar Oakes Tom Toumazis, the EMEA head of partnerships at Yahoo, has left the the tech giant after 13 months. Creatives of the world, unite! (Or maybe not) Tor Myhren Grey's worldwide CCO explains how to create an international incident from a global campaign Stuart Murphy resigns from Sky as director of entertainment channels Omar Oakes Stuart Murphy, the director of entertainment channels at Sky, is leaving the pay-TV broadcaster after six-and-a-half years. IPA's Bellwether Report underlines need for marketers to hold their nerve Matthew Landeman During times of choppy waters for marketing, brands that invest while the competition retrenches will be stronger in the longer term, says the executive client officer at Carat. 20 ways to embarrass yourself around the world Daniel Bukszpan From green hats to hangovers, there are countless regional faux pas that can kill an overseas deal. Here are 20 to avoid Campaign Viral Chart: Microsoft's new computer ad is most shared Omar Oakes Microsoft's new Surface Book occupies two places in this week's viral chart, including the number one spot. Want to deliver ads to an online audience? Use reality TV Presented by Adobe Reality TV is one of the best ways to deliver ads to TV-over-the-internet viewers, according to Adobe Digital Index (ADI) The Work Lotto "please not them - Vinnie Jones" by Abbott Mead Vickers BBDO Peugeot Sport "push the limits" by BETC Paris A man carrying a monkey passenger embarks on a car chase and then tangles with the mob in the new Peugeot ad - The Fast And The Furriest, if you will. World's talking about: Sarah & Juan Editor's pick A creative approach to programmatic Kate Magee Scoota's support from adland luminaries and Unilever's Axe campaign in Brazil suggest the time has come for creative agencies to get to grips with the technology, Kate Magee writes. How Borders' demise is a crucial lesson in data Norm Johnston In an extract from his new book, Norm Johnston explains how the book retailer failed to future-proof the business. Also in the news Celebrating the best of New Thinking: the winners film Helen Hoddinott The winners of the inaugural Marketing New Thinking Awards celebrated at Somerset House on Tuesday (12 October) - and we caught up with those representing the entries from P&G, Sainsburys, Ikea, Asda, Oreo and Marketing's New Thinking Agency of the Year, Adam & Eve/DDB. How Nike will fend off Under Armour and Adidas in digital Shona Ghosh Nike is the biggest sportswear brand globally, but rivals Under Armour and Adidas have invested heavily in digital to try and snatch that crown. Man United marketer swaps Wayne Rooney for Pudsey Bear with Children in Need move Gemma Charles Jonathan Rigby, formerly Manchester United's head of marketing, has left the football club to take up the role of director of marketing & fundraising at BBC Children In Need. How marketing helped reduce Colombia's bloodshed Shona Ghosh If you're watching Narcos, the new Netflix series on Colombia's cocaine trade, you'll be up to speed on the country's tragic and complex recent history. Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Key Investment Product Manager £34,589 - £40,693 (dependent on experience) RNLI, RNLI Headquarters, Poole, Dorset Account Manager / Senior Account Manager - BRAND STRATEGY & INNOVATION DESIGN £35k-£45k+ dep. on experience Royds Raphael, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... See all jobs

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