Wednesday 28 October 2015

Sky promotes box sets on Apple News via NME and Uncut, SEO and inbound marketing tips, Twitter’s Brand Hub, ASA ban betting shop Twitter ads, and win an Apple Watch!

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Brand Republlic
Digital PM brought to you by The Wall 28th October
 
NME and Uncut to promote Sky set top boxes through Apple News

NME and Uncut to promote Sky set top boxes through Apple News

28 October 15, Omar Oakes

Time Inc has signed up as a launch partner with Sky to exclusively promote the broadcaster's box sets across the digital editions of NME and Uncut via Apple News.

 
 
28 October 15
Inbound marketing: Keeping ahead of the curve in the UK

Inbound marketing is a marketing methodology well known in the US and used by thousands of companies across the country. The term inbound marketing was coined by Brian Halligan in 2005, but it wasn’t until...

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28 October 15
Practical tips for SMBs to smash the big brands off the SEO top spots

As a smaller company in a market where big brands operate, it can seem an impossible climb to the first page on the SERPs and certainly preposterous that you should ever be deemed worthy to feature right...

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28 October 15
The Daily Poke: Making faces

US soft drink manufacturer Mountain Dew has always been quick to jump on the opportunities presented by social media. Its latest initiative involves Lenses, a new feature of Snapchat which allows the brand...

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28 October 15
The art of search: Applying ancient Chinese war tactics to search engine marketing

The Art of War, Sun Tzu’s seminal text on military strategy argued that a general should only fight battles that he could be sure to win, finding victory before the fighting had even begun. Read more...

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Your chance to win an Apple Watch!

Your chance to win an Apple Watch!

28 October 15, Staff

As Apple Watch helps Apple to its best year ever, Marketing is offering readers the chance to win an Apple Watch (worth £479).

 
Can Twitter's Brand Hub unlock its true potential for brands?

Can Twitter's Brand Hub unlock its true potential for brands?

28 October 15, Paul Silver

Twitter is attempting to bring more brands to the platform with its latest analytics launch - but it might not be enough, says Media iQ's Paul Silver.

 
Ready, steady, real-time: a campaign from two sides

Ready, steady, real-time: a campaign from two sides

28 October 15, Phuong Nguyen and Charlie Manson

The term convergence is still used with surprising regularity and none more often when looking at how TV and digital is fitting together. To really get under the cover of how 'converged' we are, we look... read more

 
Bet365, Totesport and Coral Twitter ads banned for using image of under-age golfer Jordan Speith

Bet365, Totesport and Coral Twitter ads banned for using image of under-age golfer Jordan Speith

28 October 15, Omar Oakes

Twitter ads by three bookmakers featuring Jordan Speith, the 22-year-old American golfer, have been banned for featuring an under-age person in a betting ad.

 
Marks & Spencer hit by customer data glitch

Marks & Spencer hit by customer data glitch

28 October 15, Sara Spary

Marks & Spencer was forced to suspend its website last night after customers on the site were able to see the personal data of other users, including names, orders and addresses.

 
John Lewis will increase social media spend this Christmas

John Lewis will increase social media spend this Christmas

27 October 15, Sara Spary

John Lewis is to increase its social media spend within its Christmas campaign budget, it has confirmed.

 
Debenhams marries celebrity and personalisation in 'Found It' Christmas campaign

Debenhams marries celebrity and personalisation in 'Found It' Christmas campaign

27 October 15, Charlotte Mceleny

Debenhams is continuing its 'Found It' theme from Christmas 2014 but is updating with celebrities, such as Dawn French and Sarah Millican, and turning to shorter, more targeted messaging.

 
 
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