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Watch: Tesco's new TV ads James Swift Tesco puts its "every little helps" slogan at the heart of its new campaign to mark the supermarket's return to TV advertising. | |
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St Luke's at 20: top ten ads Al Young St Luke's turned 20 last week and, as the agency ruminates on this milestone, Al Young, the executive creative director, picks the shop's top ten ads over the years. | |
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Why Twitter is leading brands astray Karin Robinson The demographic information marketers rely upon for effective targeting and measurement are demonstrably inaccurate, says the head of social insight at OgilvyOne. | |
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Elle UK "more women" by Alex Holder and Alyssa Boni Alex Holder, the joint executive creative director at Anomaly London, and Alyssa Boni, a director and photographer signed to RSA Films, helped create the lead film for Elle UK's third annual feminism campaign. | |
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Taking on titans: mobile advertising to overtake TV by 2016 Stephen Upstone Mobile is set to overtake TV for ad spend but it is a wide-ranging channel and brands need to fully understand its scope to make the most of this increase in investment, says Stephen Upstone, CEO & co-founder of LoopMe. | |
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