Morrisons to review creative ad account, ITV to buy UTV for £100m, Tesco, Greene King IPA, St Luke's top ten ads, Twitter, MAA, Audible, McCann London

view in web browser add to safe senders list October 19, 2015 Campaign Daily Fix

Latest news Morrisons to review creative account Gurjit Degun Morrisons, the supermarket chain, is planning to review its creative ad account. ITV agrees to buy UTV for £100m Omar Oakes ITV has confirmed plans to buy UTV Media, the owner of Talksport, for £100 million. Watch: Tesco's new TV ads James Swift Tesco puts its "every little helps" slogan at the heart of its new campaign to mark the supermarket's return to TV advertising. Grey helps Greene King IPA celebrate British pubs James Swift Grey London has helped Greene King IPA create a campaign that celebrates British pubs, as boozers around the country close at a rate of 29 per week. St Luke's at 20: top ten ads Al Young St Luke's turned 20 last week and, as the agency ruminates on this milestone, Al Young, the executive creative director, picks the shop's top ten ads over the years. Why Twitter is leading brands astray Karin Robinson The demographic information marketers rely upon for effective targeting and measurement are demonstrably inaccurate, says the head of social insight at OgilvyOne. MAA launches diversity internships in UK with Google and Livity Omar Oakes Google and Livity, the youth marketing agency, have partnered with the Marketing Agencies Association to launch an internship programme to tackle the lack of diversity in the creative sector. Audible launches animated campaign voiced by Steven Berkoff Gurjit Degun Audible, Amazon's audiobooks arm, is launching an animated campaign today on video-on-demand. McCann hires ex-BBC News head of social media for digital division Omar Oakes McCann London has hired Chris Hamilton, the former head of social media for BBC News, to the newly created role of editorial director at Live, the network's digital and social agency. Social media lessons from a teenage superstar Kate Magee Jacob Whitesides is a teenage musician who used social media to become a worldwide star. How can brands learn from his success? Lauren Laverne's online platform The Pool enters content deal with DigitasLBi Omar Oakes DigitasLBi has signed a content marketing partnership with The Pool, an online content platform founded by Lauren Laverne, the BBC radio presenter, and Sam Baker, the former editor of Cosmopolitan. Chime targets expansion after completing £374m sale to WPP/Providence John Harrington Chime Communications could grow by at least 10 per cent per year organically under new majority owner Providence, chief executive Christopher Satterthwaite has revealed as the £374m sale of VCCP's parent company completes. Five ways to hire the best talent: managing your approach in the new agency landscape Presented by The Blueprint Gareth Moss, The Blueprint's founder, tells Campaign how it can help agencies build capability that makes them fit for the future The Work Tesco Ireland "big can be good" by Rothco In a bid to combat the supermarket's bad press, Tesco Ireland has released a campaign explaining the positive aspects of its huge size. Elle UK "more women" by Alex Holder and Alyssa Boni Alex Holder, the joint executive creative director at Anomaly London, and Alyssa Boni, a director and photographer signed to RSA Films, helped create the lead film for Elle UK's third annual feminism campaign. Peugeot Sport "push the limits" by BETC Paris A man carrying a monkey passenger embarks on a car chase and then tangles with the mob in the new Peugeot ad - The Fast And The Furriest, if you will. Editor's pick Tech viewpoint on the evolution of TV Jamie West TV advertising has been through a vast amount of change since its creation. Andy Hart plans native advertising revolution at Hearst Magazines Omar Oakes The magazine publisher's senior vice-president, chief revenue officer is going after big content deals with brands. Also in the news Taking on titans: mobile advertising to overtake TV by 2016 Stephen Upstone Mobile is set to overtake TV for ad spend but it is a wide-ranging channel and brands need to fully understand its scope to make the most of this increase in investment, says Stephen Upstone, CEO & co-founder of LoopMe. Smirnoff launches new product line Smirnoff Electric with 'inclusive' music video Daniel Farey-Jones Diageo vodka brand Smirnoff is collaborating with figures from the world of dance music in the international launch of a new product line of liqueurs called Smirnoff Electric. Around the world: advertising the Rugby World Cup in South Africa Luke Edwards Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Media Account Manager £40,000 p.a depending on experience Ebiquity, London (Central), London (Greater) Account Manager / Senior Account Manager - BRAND STRATEGY & INNOVATION DESIGN £35k-£45k+ dep. on experience Royds Raphael, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... See all jobs

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