Monday, 19 October 2015

Morrisons to review creative ad account, ITV to buy UTV for £100m, Tesco, Greene King IPA, St Luke's top ten ads, Twitter, MAA, Audible, McCann London

Campaign Daily Fix

Campaign

October 19, 2015

Campaign Daily Fix

Latest news
Morrisons to review creative account
Morrisons to review creative account

Gurjit Degun

Morrisons, the supermarket chain, is planning to review its creative ad account.

ITV agrees to buy UTV for £100m
ITV agrees to buy UTV for £100m

Omar Oakes

ITV has confirmed plans to buy UTV Media, the owner of Talksport, for £100 million.

Watch: Tesco's new TV ads
Watch: Tesco's new TV ads

James Swift

Tesco puts its "every little helps" slogan at the heart of its new campaign to mark the supermarket's return to TV advertising.

Grey helps Greene King IPA celebrate British pubs
Grey helps Greene King IPA celebrate British pubs

James Swift

Grey London has helped Greene King IPA create a campaign that celebrates British pubs, as boozers around the country close at a rate of 29 per week.

St Luke's at 20: top ten ads
St Luke's at 20: top ten ads

Al Young

St Luke's turned 20 last week and, as the agency ruminates on this milestone, Al Young, the executive creative director, picks the shop's top ten ads over the years.

Why Twitter is leading brands astray
Why Twitter is leading brands astray

Karin Robinson

The demographic information marketers rely upon for effective targeting and measurement are demonstrably inaccurate, says the head of social insight at OgilvyOne.

MAA launches diversity internships in UK with Google and Livity
MAA launches diversity internships in UK with Google and Livity

Omar Oakes

Google and Livity, the youth marketing agency, have partnered with the Marketing Agencies Association to launch an internship programme to tackle the lack of diversity in the creative sector.

Audible launches animated campaign voiced by Steven Berkoff
Audible launches animated campaign voiced by Steven Berkoff

Gurjit Degun

Audible, Amazon's audiobooks arm, is launching an animated campaign today on video-on-demand.

McCann hires ex-BBC News head of social media for digital division
McCann hires ex-BBC News head of social media for digital division

Omar Oakes

McCann London has hired Chris Hamilton, the former head of social media for BBC News, to the newly created role of editorial director at Live, the network's digital and social agency.

Social media lessons from a teenage superstar
Social media lessons from a teenage superstar

Kate Magee

Jacob Whitesides is a teenage musician who used social media to become a worldwide star. How can brands learn from his success?

Lauren Laverne's online platform The Pool enters content deal with DigitasLBi
Lauren Laverne's online platform The Pool enters content deal with DigitasLBi

Omar Oakes

DigitasLBi has signed a content marketing partnership with The Pool, an online content platform founded by Lauren Laverne, the BBC radio presenter, and Sam Baker, the former editor of Cosmopolitan.

Chime targets expansion after completing £374m sale to WPP/Providence
Chime targets expansion after completing £374m sale to WPP/Providence

John Harrington

Chime Communications could grow by at least 10 per cent per year organically under new majority owner Providence, chief executive Christopher Satterthwaite has revealed as the £374m sale of VCCP's parent company completes.




Five ways to hire the best talent: managing your approach in the new agency landscape Presented by The Blueprint Gareth Moss, The Blueprint's founder, tells Campaign how it can help agencies build capability that makes them fit for the future


The Work
Tesco Ireland
Tesco Ireland "big can be good" by Rothco

In a bid to combat the supermarket's bad press, Tesco Ireland has released a campaign explaining the positive aspects of its huge size.

Elle UK
Elle UK "more women" by Alex Holder and Alyssa Boni

Alex Holder, the joint executive creative director at Anomaly London, and Alyssa Boni, a director and photographer signed to RSA Films, helped create the lead film for Elle UK's third annual feminism campaign.

Peugeot Sport
Peugeot Sport "push the limits" by BETC Paris

A man carrying a monkey passenger embarks on a car chase and then tangles with the mob in the new Peugeot ad - The Fast And The Furriest, if you will.

Editor's pick
Tech viewpoint on the evolution of TV
Tech viewpoint on the evolution of TV

Jamie West

TV advertising has been through a vast amount of change since its creation.

Andy Hart plans native advertising revolution at Hearst Magazines
Andy Hart plans native advertising revolution at Hearst Magazines

Omar Oakes

The magazine publisher's senior vice-president, chief revenue officer is going after big content deals with brands.

Also in the news
Taking on titans: mobile advertising to overtake TV by 2016
Taking on titans: mobile advertising to overtake TV by 2016

Stephen Upstone

Mobile is set to overtake TV for ad spend but it is a wide-ranging channel and brands need to fully understand its scope to make the most of this increase in investment, says Stephen Upstone, CEO & co-founder of LoopMe.

Smirnoff launches new product line Smirnoff Electric with 'inclusive' music video
Smirnoff launches new product line Smirnoff Electric with 'inclusive' music video

Daniel Farey-Jones

Diageo vodka brand Smirnoff is collaborating with figures from the world of dance music in the international launch of a new product line of liqueurs called Smirnoff Electric.

Around the world: advertising the Rugby World Cup in South Africa
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