This week's most read news and best ad campaigns: Tesco pranks shoppers for Halloween, Virgin Atlantic drops Arena, TalkTalk halts ads

view in web browser add to safe senders list October 31, 2015 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news Tesco pranks customers for Halloween campaign James Swift Tesco has released an online film of its staff playing Halloween pranks on customers in stores. Virgin Atlantic swaps Arena for PHD Omar Oakes Virgin Atlantic has moved its £12 million media account into PHD, less than a month after appointing Arena to the business. TalkTalk suspends advertising and X Factor sponsorship for second week Gideon Spanier TalkTalk will suspend its X Factor sponsorship for a second weekend and keep its above-the-line advertising "on pause" after last week's cyber breach. Zaid Al-Zaidy leaves McCann James Swift Alex Lubar will relocate from US to become new chief executive of London agency Kevin Bacon wears fat suit and barks like a dog in 'biggest ever' EE TV campaign Omar Oakes Kevin Bacon has donned a fat suit in his latest outing for EE, as the mobile phone network launches a new campaign that it claims is its biggest to date. 12 'myths' of Christmas marketing feature in OMD survey Omar Oakes Early Christmas ad campaigns run into fatigue by mid-December, according to research from OMD UK. Watch: the best Halloween ads in five years Brittaney Kiefer A giant talking spider, a dog in a Darth Vader costume, zombie pageant girls: these are some of our favourite Halloween ads from the last five years. Bentley app reads emotions to create personalised car designs Gurjit Degun Bentley Motors, the luxury car brand, has introduced an app that creates a personalised car design, based on the user's passions, lifestyle and personality type. Noddle boasts 'diversity' of fun-loving credit score users in first TV ad Omar Oakes Noddle, a free credit report and credit score service, is inviting TV viewers to "meet the Noddlers" in its first ad campaign. Bose launches hunt for ad agency Gurjit Degun Bose, the audio equipment retailer, is searching for an agency to handle its global creative business. Jeremy Clarkson can't resist dig at BBC in Amazon Fire TV ad Omar Oakes Jeremy Clarkson, the former BBC Top Gear presenter, has made light of his dramatic exit from the corporation earlier this year in a new ad for Amazon. Rajar Q3 2015: Commercial radio closes in on BBC Magda Ibrahim The gap between BBC radio and commercial stations is ever decreasing, according to the latest Rajar radio audience listening figures released today (29 October). VisitBritain rolls out video guides to refresh 'staid' cities Omar Oakes VisitBritain, the tourism agency, is hoping to overturn "staid" opinions about the UK by hiring local filmmakers to create video guides for 10 cities. Huawei calls global media buying review Gideon Spanier Huawei, the Chinese tech giant, has told agencies that it is reviewing its media buying arrangements on a global basis, just five months after appointing OMD in the UK. Aperol seeks agency for experiential brief James Swift Aperol, the Italian aperitif owned by Gruppo Campari, is looking for an agency to create experiential campaigns. Top Work Kit Kat "Bond" by J Walter Thompson London Spectre, the 24th James Bond film (depending on how you count them), was released on 26 October and Nestlé sought to muscle in on the hype with a tactical campaign for Kit Kat on the movie's release date. Department for Transport "helpful hazards" by Abbott Mead Vickers BBDO The Department for Transport has taken to spray-painting warning messages on animals to keep countryside drivers safe. McDonald's "Happy Studio" by R/GA London R/GA London has rebuilt McDonald's Happy Studio app and website, which will launch across Europe in the coming month as part of the Happy Meal programme. Bicester Village "style without the effort" by Just So Bicester Village, the designer outlet shopping centre, parodies po-faced fashionistas in a new online campaign. World's talking about: The secret of high school girls An ad by the Japanese make-up brand Shiseido has attracted nearly seven million views on YouTube in two weeks, thanks to a twist worthy of M Night Shyamalan. Pick of the week: Elle, More women James Swift Elle UK's third annual feminism campaign is this week's pick. Turkey of the week: Noddle, Meet the Noddlers Omar Oakes Noddle's first ad campaign is unconvincing. Campaign Jobs Senior Planning Manager (London) Competitive + bonus EE, London Digital Senior Planner/Buyer £30k Dot-Gap, London Central Data Insights & Research Account Director £55k Dot-Gap, London (Central) Creative Art Director £80000 - £95000 per annum + + Benefits Mortimer Spinks, City of London See all jobs

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