Thursday 29 October 2015

The Wall> Twitter's first commercial, mobile advertising, the Big Five Personality Model, Apple News and Princestagram

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Brand Republlic
Digital PM brought to you by The Wall 29th October
 
So, what did Twitter think of Twitter's first commercial?

So, what did Twitter think of Twitter's first commercial?

29 October 15, Zanub Saeed

The social network aired its first TV ad during Game 1 of the World Series. Here's how users reacted

 
 
29 October 15
There is no social media

Social media as we refer to it, is like an affordable two-bedroom flat in central London, it doesn’t exist. We use the term as shorthand to cover Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest...

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29 October 15
The importance of transparency – why it’s crucial everyone can see

With latest research not only showing more than a third of Brits check our mobile phones between 25 and 50 times a day, but also that 87% of Facebook’s one billion daily users are on mobile, it’s obvious...

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29 October 15
Why marketing degrees need a module on the Big Five Personality Model

Human behaviour poses a host of questions to marketers. Why do people behave the way they do? How do advertising and marketing professionals decide which group of people are more receptive to their communication...

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29 October 15
The Daily Poke: Good t-shirt day

If you’ve something on your mind, get it off your chest. Or on your chest. Head down to Uniqlo and their UMood system will help you find a T-shirt that precisely matches your present state of mind. Read...

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Will Apple News succeed where Newsstand failed?

Will Apple News succeed where Newsstand failed?

29 October 15, Maisie McCabe

Apple's new content aggregator will take on Twitter and Facebook's latest release, Instant Articles.

 
AllTogetherNow hires M/SIX's head of digital Chris Chivrall

AllTogetherNow hires M/SIX's head of digital Chris Chivrall

29 October 15, Staff

Content agency AllTogetherNow has recruited Chris Chivrall, the head of digital at sister media agency M/SIX, to be its data and distribution director.

 
Lessons from Prince and the platform formerly known as Instagram

Lessons from Prince and the platform formerly known as Instagram

28 October 15, Theo Delaney

Prince may have joined Instagram, and in the process caused a greater stir than any brand ever could by effectively renamed it as Princestagram, but Watchable co-founder Theo Delaney believes brands can... read more

 
 
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