Thursday 15 October 2015

Prudential launches hunt for digital shop; Govt calls advertising review; Marketing budgets slow in third quarter

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Brand Republlic
Daily News 15th October
 
Prudential launches hunt for digital shop

Prudential launches hunt for digital shop

15 October 15, Kate Magee

Prudential is seeking a digital agency to help overhaul its consumer-facing website.

 
Govt calls advertising review

Govt calls advertising review

15 October 15, James Swift

Pitches to be held in spring as Crown Commercial Service examines creative roster

 
Publicis Groupe reaches $2.9m settlement in gender bias suit

Publicis Groupe reaches $2.9m settlement in gender bias suit

14 October 15, Diana Bradley

MSLGroup and parent company Publicis Groupe have reached a proposed settlement with plaintiffs valued at nearly $2.9 million (£1.8 million) in the long-running gender discrimination lawsuit against the... read more

 
Boots agrees health content deals with eight media partners

Boots agrees health content deals with eight media partners

15 October 15, Gurjit Degun

Boots UK has teamed with eight media partners to advise and support people in beauty, health, optical and pregnancy.

 
Philips Hue pursues human strategy in 'Turn on Living campaign

Philips Hue pursues human strategy in 'Turn on Living campaign

15 October 15, Shona Ghosh

Philips Hue, the wireless lighting system, is dialling down its tech credentials in 'Turn on Living', its latest campaign, to make the brand come across as more human and less like a novelty Christmas... read more

 
Breakfast Briefing: Unilever sales up, Tesla launches autopilot, Burberry hit by China slowdown

Breakfast Briefing: Unilever sales up, Tesla launches autopilot, Burberry hit by China slowdown

15 October 15, Sara Spary

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Unilever sales and profits are up, Tesla launches autopilot update but advises... read more

 
Marketing budgets slow in third quarter

Marketing budgets slow in third quarter

15 October 15, Kate Magee

Confidence is down, the rise of marketing budgets has slowed and the advertising spend growth forecast has been downgraded, the latest IPA Bellwether Report shows.

 
Publicis Worldwide buys content marketing agency August

Publicis Worldwide buys content marketing agency August

15 October 15, Kate Magee

Publicis Worldwide has bought the content marketing shop August to join its stable of agencies in London.

 
A view from Dave Trott

A view from Dave Trott

15 October 15, Dave Trott

Sting wrote Englishman In New York about Quentin Crisp.

 
Former Engine Group chief executive Peter Scott announces next venture

Former Engine Group chief executive Peter Scott announces next venture

14 October 15, Kate Magee

Mithril Capital has conditionally agreed to buy Agenda 21, a digital media and analytics company, in a reverse takeover that is the next play for Peter Scott, the former chief executive and chairman of... read more

 
Sunshine captures BBC Three campaign

Sunshine captures BBC Three campaign

15 October 15,

The BBC has appointed Sunshine to work on a campaign to promote BBC Three's reinvention as a digital-only channel after a pitch.

 
Howley to run ZenithOptimedia UK

Howley to run ZenithOptimedia UK

15 October 15, Maisie McCabe

ZenithOptimedia has appointed Mark Howley as its UK chief executive.

 
Campbell and Doyle to depart TBWA

Campbell and Doyle to depart TBWA

15 October 15, Maisie McCabe

Walter Campbell and Sean Doyle, who are both creative directors at TBWA\London, are leaving the Omnicom shop after three years.

 



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