This week's top features and opinions: St Luke's turns 20 and learns 20 lessons, Should DDB fire VW? The next wave of digital transformation

view in web browser add to safe senders list October 18, 2015 Campaign Sunday Best

This week's top features and opinions What I learned from St Luke's: 20 lessons in 20 years Al Young The start-up that championed agency culture long before it was fashionable is celebrating two decades of independence. Here, its executive creative director reflects on the journey. Should DDB fire VW? Richard Morris That's a ludicrous suggestion, Richard Morris argues. Agencies that want to succeed ought to be marching towards the sound of gunfire. Let's get physical: the next wave of digital transformation Nik Roope The next phase of the digital transformation is the 'physicalisation' of technology, Nik Roope writes. Is resurrecting an old ad uncreative? You can't escape the whiff of nostalgia in adland right now. A creative approach to programmatic Kate Magee Scoota's support from adland luminaries and Unilever's Axe campaign in Brazil suggest the time has come for creative agencies to get to grips with the technology, Kate Magee writes. A view from Dave Trott: 'Manners' is the way we should behave Dave Trott Sting wrote Englishman In New York about Quentin Crisp. Should payday loan ads face TV schedule restrictions? Gurjit Degun The marketing of payday loans faces further scrutiny as the BCAP launches a scheduling study, Gurjit Degun writes. History of advertising: No 150: Maynard Nottage and Fatty Arbuckle It seems appropriate that the age of celebrity endorsements should have been launched through the coming together of two of the biggest larger-than-life characters from the barnstorming days when Hollywood was evolving into the movie capital of the world. Why we're loving: Glenn Paton, head of film, Grey London Paton wrote, crowdfunded and directed a short film, H Positive, which has been shortlisted at film festivals including Palm Springs, Raindance, Cambridge and Edinburgh Fringe. Tech viewpoint on the evolution of TV Jamie West TV advertising has been through a vast amount of change since its creation. Commoditisation can only be a race to the bottom Paul Frampton With the fierce pace of change and the shift to a model where earned and owned media channels increasingly lead, it is baffling why the pendulum is swinging more, rather than less, towards commoditisation in paid media. How Borders' demise is a crucial lesson in data Norm Johnston In an extract from his new book, Norm Johnston explains how the book retailer failed to future-proof the business. On the Campaign couch: How do you remain sane in a world of information overload? Jeremy Bullmore Things we like: Wired booking Pussy Riot The Russian protest band Pussy Riot is to headline Wired2015, the magazine's annual conference in London. Andy Hart plans native advertising revolution at Hearst Magazines Omar Oakes The magazine publisher's senior vice-president, chief revenue officer is going after big content deals with brands. Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Account Manager / Senior Account Manager - BRAND STRATEGY & INNOVATION DESIGN £35k-£45k+ dep. on experience Royds Raphael, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Marketing & Communications Manager Excellent salary & benefits Think Jam Limited, London (Central), London (Greater) See all jobs

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