Glorious! launches first TV campaign, Channel 4 creates AFP with British Gas, Brands to increase social media despite ROI questions

view in web browser add to safe senders list October 13, 2015 Campaign Daily Fix

Latest news Glorious! shows global search for ingredients in first TV campaign James Swift Glorious!, the UK soup brand, focuses on the lengths its chefs go to find new recipes in its first TV ad. Channel 4 creates AFP with British Gas featuring Phil Spencer Gurjit Degun Channel 4 has launched an ad-funded Shorts series with British Gas, called Phil Spencer's Home Hacks. Brands' social media activity to increase despite questions over ROI, says CMA study Omar Oakes Four out of five advertisers and marketers plan to increase their use of social media next year, even if many are unsure on how to measure its effectiveness, according to new research. Curzon picks Digital Cinema Media for ad sales Omar Oakes Curzon, the art house cinema chain, has appointed Digital Cinema Media as its ad sales partner, replacing the incumbent, Pearl & Dean. Comedy Central did breach broadcast rules with 'filthy bitch' trailer Omar Oakes Comedy Central has been censured by Ofcom over pre-watershed trailers that included the comedian Russell Howard saying "you filthy bitch" at 9.30am on Christmas Eve. Esquire launches The Big Watch Book Gurjit Degun Esquire, the Hearst-owned luxury men's magazine, has partnered with Harrods to launch The Big Watch Book. Ad-blocking is a publisher problem with no co-ordinated solution Nick Baughan Trade bodies representing digital content brands and publishers need to step up and formulate a coordinated and rapid response, says the chief executive of Maxus UK. WPP hires government comms chief Larkins for public sector practice Omar Oakes WPP has hired Sean Larkins, the deputy director of UK government communications, to be the group's director of consulting and capability for its Government & Public Sector Practice. How many eyeballs saw the online ad? No idea... Presented by InSkin Media ...because we can't measure it properly. In a data-driven age of accountability, numbers and scale, it was this industry-wide insight from InSkin Media that provoked lively debate The Work Lotto "please not them (Noel Edmonds)" by Abbott Mead Vickers BBDO Cosmic Ordering must have stopped working for Noel Edmunds because here he is wishing for a windfall in the new Lotto ad. Editor's pick Are YouTube's shopping ads a game-changer? Gurjit Degun Another click-to-buy function is being launched. So what exactly will set the video site's apart? Charlie Rudd's rescue mission at O&M Kate Magee Could his appointment finally bring some stability to the agency and boost creativity, Kate Magee asks. The creative power of music Amelia Torode Amelia Torode was given access to an array of research from Radiocentre that attempts to prove music's strategic strength and its role in creativity. Has this changed how she does her job? Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Senior Brand Strategist £50 - £65K + benefits Rare Selection, London (Central), London (Greater) Senior Customer Experience Strategist £60 - £80K + benefitsWe are looking for an experienced retail strategist who has a firm grasp of cur Rare Selection, Central London See all jobs

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000