Friday 30 October 2015

O2 wins rugby social battle, ad blockers, Apple TV, Facebook Slideshow and the 13 most-shared scary ads

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Digital PM brought to you by The Wall 30th October
O2 wins major rugby sponsor social battle

O2 wins major rugby sponsor social battle

30 October 15, Staff

02 may have backed the wrong horse, but at least it came out trumps on social media, according to the latest social data.

30 October 15
Are ad blockers actually a good thing for digital marketing?

Ad blocking, the buzzword of 2015 that has shaken up the publishing landscape leaving those affected looking for a speedy resolution. And with good reason too. According to recent research from Adobe and...

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30 October 15
Apple TV is coming. What does it mean for you?

As software embeds itself in more corners of people's lives, Apple TV is a concerted attempt to bring apps deeper into our homes. The drive will start with content, but don't think of it as just a traditional...

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30 October 15
Marketing doesn't have a data problem, it has a tech one

Successful multi-channel cross-device marketing is beyond the grasp of many marketers. They wish the opposite were the case of course. With all the data now at their fingertips they could meet consumers...

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30 October 15
The Daily Poke: Fast food, streamlined

Life's too short to stand in line for a quinoa salad bowl. So think the team behind Eatsa, a new lunch spot promising healthy and nutritious food, delivered in double-quick time. To keep things moving...

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Facebook launches 'lightweight' ad platform to help brands reach emerging markets

Facebook launches 'lightweight' ad platform to help brands reach emerging markets

29 October 15, Gurjit Degun

Facebook has launched a new platform for advertisers to turn images into a "lightweight" video ad.

DigitasLBi sends tricks and treats to warn about risks of free Wi-Fi

DigitasLBi sends tricks and treats to warn about risks of free Wi-Fi

30 October 15, Gurjit Degun

DigitasLBi has set up a Wi-Fi enabled pumpkin that gives users a "trick or treat experience" to highlight the potential risks of connecting to free hotspots.

The 13 most-shared scary ads of all time

The 13 most-shared scary ads of all time

29 October 15, Charlotte Mceleny

At some point over the past few years, brands realised that making people feel a bit nervous sold products, or so the term 'prankvertising' would lead you to believe. Halloween has become a showcase for... read more

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