Media AM - ITV agrees to buy UTV for £100m; Why Twitter is leading brands astray; Audible launches animated campaign voiced by Steven Berkoff

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19th October 2015

ITV agrees to buy UTV for £100m ITV has confirmed plans to buy UTV Media, the owner of Talksport, for £100 million. Why Twitter is leading brands astray The demographic information marketers rely upon for effective targeting and measurement are demonstrably inaccurate, says the head of Social Insight at OgilvyOne. Audible launches animated campaign voiced by Steven Berkoff Audible, Amazon's audiobooks arm, is launching an animated campaign today on video-on-demand. Lauren Laverne's online platform The Pool enters content deal with DigitasLBi DigitasLBi has signed a content marketing partnership with The Pool, an online content platform founded by Lauren Laverne, the BBC radio presenter, and Sam Baker, the former editor of Cosmopolitan. Social media lessons from a teenage superstar Jacob Whitesides is a teenage musician who used social media to become a worldwide star. How can brands learn from his success?   European smartphone users want personalised ads to be "less creepy" Smartphone users in the UK, France and Germany aren't fans of personalised ads, according to a survey of consumers in the US and Europe   Presented by Adobe Archant hires Local World's digital chief Matt Kelly Archant, the local newspaper publisher, has appointed Matt Kelly, the group digital director of rival group Local World, to the newly created position of chief content officer. My Media Week: Jess Burley This week, Jess Burley, global chief executive of m/SIX and chairman at AllTogetherNow, joins ITV at the Pride of Britain Awards and gets on board with new client, Just Eat. My Media Week: Tim Lefroy What happened when Tim Lefroy, chief executive of the Advertising Association, joined adland's finest in Westminster? My Media Week: Sue Todd This week, Sue Todd the chief executive of Magnetic, chinwags the enduring importance of the reader-magazine relationship with Vogue’s inimitable Stephen Quinn. Haymarket Media Group to move to Twickenham Haymarket Media Group is to relocate its UK business to Twickenham, moving 1,000 employees from its Teddington headquarters before the end of the year. My Media Week: Stuart Mays Coffee, chocolate and an unfeasible number of bacon rashers; we join Stuart Mays, director of commercial strategy at Global, as the Radio X launch day beckons. Latest blogs How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) Presentation Scheduler , Sky negotiable, Middlesex

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