This week's top features and opinions: Tiger Savage King, ad-blocking, problem brands, planning

view in web browser add to safe senders list October 25, 2015 Campaign Sunday Best

This week's top features and opinions The return of ad royalty Tiger Savage (now a King) is back at the creative coalface after launching a start-up with her entrepreneur husband. Here, they discuss her glamorous past and their 'un-agency' future over tea with James Swift. Around the block Is ad-blocking 'robbery' or a justified response to 'perverse design logic'? Either way, it's a threat the industry can't afford to ignore. By Maisie McCabe. Are problem brands ripe for creativity? The rise of planning Planning's day in the sun has come, as clients and agencies increasingly seek measurably effective campaigns that affect business outcomes, Debbie Klein and Gurdeep Puri write. History of advertising: No 151: Ford's 'whites only' ad Should youth brands shift ad budgets from TV to YouTube? While YouTube could help reach younger audiences, some question its effectiveness, David Benady writes. The role magazines play in improving well-being The magazine body Magnetic aims to prove how the medium can help make consumers more receptive to ads. By Sue Todd. Chairman's and sponsors' statements The Campaign Big Awards is this year rightly hailing work that has solved clients' business problems and changed culture. On the Campaign couch: Is disintermediation the biggest threat to creative agencies? Jeremy Bullmore Why we're loving: William Letford, poet Letford wrote a poem celebrating Scotland that featured in the ad campaign to promote the redesigned Scotsman. The work was created by Stack. Write now: The lost art of copywriting Paul Burke Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gives his take on the state of copywriting in advertising today. Global viewpoint from Denmark Claus Andersen Denmark is widely recognised as the happiest nation in the world. And one must say objectively that there is very little to worry about in the nation of HC Andersen. A view from Dave Trott: How could Harvard be beaten by a team of convicts? Dave Trott Recently, a debating team from Harvard University were beaten by a debating team from prison. Why Twitter is leading brands astray Karin Robinson The demographic information marketers rely upon for effective targeting and measurement are demonstrably inaccurate, says the head of social insight at OgilvyOne. Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Media Account Manager £40,000 p.a depending on experience Ebiquity, London (Central), London (Greater) Digital Account Director £55k Dot-Gap, London (Central) See all jobs

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000