Google tells brands to spend 24% of TV ad budgets on YouTube, suffocated woman ad by Karma Nirvana charity escapes ban, and Twitter job losses confirmed by Jack Dorsey

View in web browser   |   Add to safe senders Daily News 14th October

Google tells brands to spend 24% of TV ad budgets on YouTube 14 October 15, James Swift Brands' cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube, said Eileen Naughton, Google's managing director of UK and Ireland operations, at the Brandcast event.   Suffocated woman ad by Karma Nirvana charity escapes ban 14 October 15, Gurjit Degun A press ad featuring a woman being suffocated with a plastic bag for the charity Karma Nirvana has escaped a ban from the ad watchdog.   Twitter job losses confirmed by Jack Dorsey 14 October 15, Omar Oakes Jack Dorsey, the co-founder and chief executive of Twitter, has confirmed plans to make hundreds of redundancies at the social media platform.   Breakfast Briefing: Pepsi launching a smartphone, Snapchat ditches Snap Channel, Diageo wine sell-off 14 October 15, Shona Ghosh In today's news, Pepsi will be launching smartphones in China, Snapchat backs out of original content and Diageo is offloading its wine portfolio.   Channel 4 turns Jimmy's Iced Coffee rap video into TV ad 13 October 15, Gurjit Degun Jimmy's Iced Coffee and Channel 4 have turned the brand's viral hip hop video into a TV ad.   Daniel Hennessy to depart Geometry Global 13 October 15, Gurjit Degun Daniel Hennessy, the chief creative officer at Geometry Global, is leaving the shop.   Four video tips from the head of Jamie Oliver's Food Tube 13 October 15, Shona Ghosh Jamie Oliver's Food Tube is a rare example of an established brand embracing, and conquering, a new platform.   What a Conservative majority will mean for advertising 13 October 15, Matt Barwell There are strong relationships with the culture and business departments developed over the past five years to build on, says Britvic's chief marketing officer.   Channel 4 creates AFP with British Gas featuring Phil Spencer 13 October 15, Gurjit Degun Channel 4 has launched an ad-funded Shorts series with British Gas, called Phil Spencer's Home Hacks.   Glorious! shows global search for ingredients in first TV campaign 13 October 15, James Swift Glorious!, the UK soup brand, focuses on the lengths its chefs go to find new recipes in its first TV ad.   Esquire launches The Big Watch Book 13 October 15, Gurjit Degun Esquire, the Hearst-owned luxury men's magazine, has partnered with Harrods to launch The Big Watch Book.   Social platform buy buttons: a silent revolution gathers steam 13 October 15, Thomas Stelter With major updates to social commerce from Twitter, Facebook and Pinterest, Thomas Stelter, VP of emerging solutions at Possible believes that a silent, social revolution is starting to surface.   Brands' social media activity to increase despite questions over ROI, says CMA study 13 October 15, Omar Oakes Four out of five advertisers and marketers plan to increase their use of social media next year, even if many are unsure on how to measure its effectiveness, according to new research.   We need to take a zero tolerance approach to online counterfeiters 13 October 15, Gavin Haig Belstaff CEO Gavin Haig explains why his brand took a hard-line approach and what the future will hold for counterfeiting online.   Jordan take new steps in China with "We Are Jordan" spot 14 October 15, Campaign staff The Nike brand teams with Wieden + Kennedy Shanghai to celebrate Air Jordan's 30th anniversary   BT "cheetah" by Abbott Mead Vickers BBDO 14 October 15, Rebel Wilson, the Australian actress who appeared in Bridesmaids and Pitch Perfect, replaces Ewan McGregor as the star for the new BT ads.   UnitedHealth Group shows no cure for the common crush 14 October 15, Adam Olson Lighthearted ad shows family-style use of healthcare   Want to deliver ads to an online audience? Use reality TV Presented by ADOBE Reality TV is one of the best ways to deliver ads to TV-over-the-internet viewers, according to Adobe Digital Index (ADI)                 Internal Communications Manager (London)   Competitive + bonus EE, London   Senior Planning Manager (London)   Competitive + bonus EE, London   Client Data Strategist   £50k Dot-Gap, London (Central)   Account Manager - Award winning West Berkshire Agency   Up to 35000 Creative Forte, West Berkshire   Senior Brand Strategist   £50 - £65K + benefits Rare Selection, London (Central), London (Greater)               See all jobs

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