Kevin Bacon wears fat suit in EE campaign, Virgin Atlantic drops Arena, Betting ads banned

view in web browser add to safe senders list October 28, 2015 Campaign Daily Fix

Latest news Kevin Bacon wears fat suit and barks like a dog in 'biggest ever' EE TV campaign Omar Oakes Kevin Bacon has donned a fat suit in his latest outing for EE, as the mobile phone network launches a new campaign that it claims is its biggest to date. Virgin Atlantic swaps Arena for PHD Omar Oakes Virgin Atlantic has moved its £12 million media account into PHD, less than a month after appointing Arena to the business. Bet365, Totesport and Coral Twitter ads banned for using image of under-age golfer Jordan Speith Omar Oakes Twitter ads by three bookmakers featuring Jordan Speith, the 22-year-old American golfer, have been banned for featuring an under-age person in a betting ad. American Airlines picks Crispin Porter & Bogusky and MediaCom as global agencies Omar Oakes American Airlines has chosen Crispin Porter & Bogusky and MediaCom as its global creative and media agencies respectively after a competitive pitch. ASA bans Boots Opticians ad for misleading claims over blue light Gurjit Degun The Advertising Standards Authority has banned a Boots Opticians print ad for providing misleading information. Trinity Mirror confirms £220m Local World acquisition Gideon Spanier David Montgomery is set to walk away with close to £10 million after the boss of regional newspaper group Local World announced its long-awaited sale to Trinity Mirror. Can Twitter's Brand Hub unlock its true potential for brands? Paul Silver Twitter is attempting to bring more brands to the platform with its latest analytics launch - but it might not be enough, says Media iQ's Paul Silver. Moshi Monsters listed by ASA over banned ad messages to children Omar Oakes Mind Candy, the maker of the Moshi Monsters online game, has been rebuked by the Advertising Standards Authority for failing to remove banned advertising messages targeted at children on its website. NME and Uncut to promote Sky set top boxes through Apple News Omar Oakes Time Inc has signed up as a launch partner with Sky to exclusively promote the broadcaster's box sets across the digital editions of NME and Uncut via Apple News. Saatchi & Saatchi promotes Larissa Vince Maisie McCabe Saatchi & Saatchi London has promoted Larissa Vince, its director of marketing, to the new position of chief growth officer. MTV EMAs UK TV audience drops 17 per cent Gurjit Degun MTV's Europe Music Awards reached a combined audience of 1.9 million people in the UK, down 17.4 per cent on last year's 2.3 million. Mobile browsing set to replace desktop in fewer than 18 months Presented by Adobe Mobile apps or the mobile Web – which should brand marketers focus their time and money on during the run-up to Christmas? The Work Department for Transport "helpful hazards" by Abbott Mead Vickers BBDO The Department for Transport has taken to spray-painting warning messages on animals to keep countryside drivers safe. National College for Teaching & Leadership "your future, their future" by FCB Inferno The NCTL, an agency of the Department for Education, has released a TV ad in an attempt to attract more high-quality graduates to the teaching profession. Editor's pick Are problem brands ripe for creativity? Just as Volkswagen puts its advertising on hold in the wake of the emissions scandal, Tesco has returned to the fray with a new campaign. A view from Dave Trott: How could Harvard be beaten by a team of convicts? Dave Trott Recently, a debating team from Harvard University were beaten by a debating team from prison. Also in the news Ikea turns adorable kids' drawings into stuffed toys Sara Spary Ikea has transformed a handful of children's drawings into stuffed toys as part of a charity partnership between the retailer, Unicef and Save the Children. Marks & Spencer hit by customer data glitch Sara Spary Marks & Spencer was forced to suspend its website last night after customers on the site were able to see the personal data of other users, including names, orders and addresses. Blockbuster marketing: How thinking like Hollywood can dramatically increase brand engagement Michael Deszo GSD&M's strategy director considers how cinema and the second screen can converge to create intrigue Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Media Account Manager £40,000 p.a depending on experience Ebiquity, London (Central), London (Greater) Art Director - Digital, Direct Marketing Up to 45000 per annum Creative Forte, London See all jobs

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