Media AM - American Airlines picks Crispin Porter & Bogusky and MediaCom as global agencies; Trinity Mirror confirms £220m Local World acquisition; Virgin Atlantic swaps Arena for PHD

	View in web browser Add to safe senders list

28th October 2015

American Airlines picks Crispin Porter & Bogusky and MediaCom as global agencies American Airlines has chosen Crispin Porter & Bogusky and MediaCom as its global creative and media agencies respectively after a competitive pitch. Trinity Mirror confirms £220m Local World acquisition David Montgomery is set to walk away with close to £10 million after the boss of regional newspaper group Local World announced its long-awaited sale to Trinity Mirror. Virgin Atlantic swaps Arena for PHD Virgin Atlantic has moved its £12 million media account into PHD, less than a month after appointing Arena to the business. MTV EMAs UK TV audience drops 17 per cent MTV's Europe Music Awards reached a combined audience of 1.9 million people in the UK, down 17.4 per cent on last year's 2.3 million.   Mobile browsing set to replace desktop in fewer than 18 months Mobile apps or the mobile Web – which should brand marketers focus their time and money on during the run-up to Christmas?   Presented by Adobe Media Week Awards 2015: Photos from the night Media Week hosted its annual awards on 22 October at Grosvenor House Hotel in London. Take a look at a gallery of photos from the evening. My Media Week: Pippa Glucklich Pippa Glucklich, the co-chief executive at Starcom MediaVest Group, orders in bubbles to mark the Lidl win before heading straight back to the "war room" to ready a European pitch. Archant hires Local World's digital chief Matt Kelly Archant, the local newspaper publisher, has appointed Matt Kelly, the group digital director of rival group Local World, to the newly created position of chief content officer. My Media Week: Jess Burley This week, Jess Burley, global chief executive of m/SIX and chairman at AllTogetherNow, joins ITV at the Pride of Britain Awards and gets on board with new client, Just Eat. My Media Week: Tim Lefroy What happened when Tim Lefroy, chief executive of the Advertising Association, joined adland's finest in Westminster? My Media Week: Sue Todd This week, Sue Todd the chief executive of Magnetic, chinwags the enduring importance of the reader-magazine relationship with Vogue’s inimitable Stephen Quinn. Latest blogs Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) VOD Planner , Sky negotiable, Middlesex Presentation Scheduler , Sky negotiable, Middlesex

Manage Bulletins Unsubscribe