Media PM - Andy Hart plans native advertising revolution at Hearst Magazines; General Mills appoints Mindshare to global media account

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15th October 2015

Andy Hart plans native advertising revolution at Hearst Magazines The magazine publisher's senior vice-president, chief revenue officer is going after big content deals with brands. General Mills appoints Mindshare to global media account General Mills, the food company, has appointed Mindshare to its global media planning and buying business outside the US. Archant hires Local World's digital chief Matt Kelly Archant, the local newspaper publisher, has appointed Matt Kelly, the group digital director of rival group Local World, to the newly created position of chief content officer. Should payday loan ads face TV schedule restrictions? The marketing of payday loans faces further scrutiny as the BCAP launches a scheduling study, Gurjit Degun writes. Tech viewpoint on the evolution of TV TV advertising has been through a vast amount of change since its creation. How Borders' demise is a crucial lesson in data In an extract from his new book, Norm Johnston explains how the book retailer failed to future-proof the business. Commoditisation can only be a race to the bottom With the fierce pace of change and the shift to a model where earned and owned media channels increasingly lead, it is baffling why the pendulum is swinging more, rather than less, towards commoditisation in paid media. Latest blogs How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) Presentation Scheduler , Sky negotiable, Middlesex Data Partnerships Controller , Sky competitive, Isleworth

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