Digital marketing tips from Ad:tech London, Twitter job losses, ad blockers and UX, Google’s CustomerMatch

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The 4 digital content tricks marketers have up their sleeves 14 October 15, Samantha Edwards Representatives from Paddy Power, ZenithOptimedia, John Lewis and Evian reveal their digital marketing content secrets at Ad:tech London.     14 October 15 Is Google's latest tool a bad match for marketers? Customers are crying out for brands to offer them a better experience – more personalised, contextually-relevant and useful. The rise of ad blocking just shows how consumers are happy to take matters... read more   14 October 15 Ad blockers: Is it time to turn to UX? The latest updates on the controversial content blockers on iOS9 suggest that Apple might be making a U-turn on providing users with a way to block ads on mobile. A statement from a spokesperson at Apple... read more   14 October 15 The Daily Poke: Hey big spender You know that bittersweet moment when it comes to parting with the cash for your brand new designer outfit? Well, Visa Europe and British designer, Henry Holland, are testing out some special jewellery... read more   14 October 15 The need for people in marketing automation (Thinkstock/Oli Scarff) Marketing automation is brilliant. We all know why automation is brilliant: it saves us time, looks at everything in more detail than we can and makes more accurate decisions... read more     Twitter job losses confirmed by Jack Dorsey 14 October 15, Omar Oakes Jack Dorsey, the co-founder and chief executive of Twitter, has confirmed plans to make hundreds of redundancies at the social media platform.   Google tells brands to spend 24% of TV ad budgets on YouTube 14 October 15, James Swift Brands' cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube, said Eileen Naughton, Google's managing director of UK and Ireland operations, at the Brandcast... read more   Electric Jukebox takes on Spotify and Apple Music for £180 14 October 15, Shona Ghosh A new music streaming service backed by Stephen Fry, Sheryl Cole and Robbie Williams has launched in the UK.   Dropbox celebrates creativity in first major ad 14 October 15, Shona Ghosh File storage firm Dropbox has unveiled its first major brand effort, which celebrates how technology opens up creative possibilities.   Watch: Instagram & Adaptly on the rise of autonomous marketing platforms 14 October 15, Helen Hoddinott Leaders from Amazon, Instagram &Blue 449 gathered in London last week to discuss how brands can use autonomous marketing platforms like Facebook and Pinterest to drive consumers through the purchase funnel,... read more                 Internal Communications Manager (London)   Competitive + bonus EE, London   Senior Planning Manager (London)   Competitive + bonus EE, London   Strategy Director   £75000 - £85000 per annum + benefits The Great & The Good, London   Campaign Manager   Flexible Direct Recruitment, London (East), London (Greater)   EMEA Field Communications Manager   Competitive Salary Dolby, Soho, London   Graduate Scheme - Commercial Marketing   £28000 per annum + benefits EE, London   Researcher   Dependent on Experience Breakthrough Media, Waterloo   Junior Designer - Sky News   Negotiable Sky, London   Creative, UI & UX Manager   Negotiable Sky, London   Digital Designer   Upto £50K Ticketmaster, London (Central), London (Greater)               See all jobs

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