Friday 23 October 2015

Glenfiddich creates visible sound waves, US women in tech, digital campaigns to watch, East Midlands Trains’ live-data campaign, media owners and tech

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Brand Republlic
Digital PM brought to you by The Wall 23rd October
 
Glenfiddich creates visible sound waves in fusion of art and science

Glenfiddich creates visible sound waves in fusion of art and science

23 October 15, Sara Spary

Whisky brand Glenfiddich partnered with Caribbean vocalist Calma Carmona and the Co-Operative Orchestra Scotland in a 12 month project exploring the effects of live music on single malt.

 
 
23 October 15
Solving the women in tech crisis: Lessons from the US

Rebecca Mahony, CMO at Teads Rebecca Mahony, chief marketing officer of Teads, has recently been recognised as a 2015 New York Woman of Influence for her work encouraging female professional development...

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23 October 15
The Daily Poke: Fresh faced

We all know that fresher food is better for us, but you may not have realised, the same goes for our cleansers. It turns out that just after a few months, several ingredients commonly used in beauty products...

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23 October 15
Digital campaigns to watch: Heineken, H&M and McDonald's

Multimedia is at the heart of this month's content campaigns to watch: Heineken, H&M and McDonald's prove how crucial it is to understand what customers want to read and where best to engage them...

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22 October 15
How the Merge VR headset will affect digital marketers

The Merge headset, which is released in November, facilitates mainstream, affordable virtual reality (VR) experiences. It's the first time a consumer-ready VR headset can be purchased on the high...

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East Midlands Trains uses live data to deter car travel to London

East Midlands Trains uses live data to deter car travel to London

23 October 15, Omar Oakes

East Midlands Trains has launched a data-driven email campaign for the autumn half-term, to encourage people to take the train to London rather than drive.

 
Media owners must lead the way with use of technology

Media owners must lead the way with use of technology

23 October 15, Matt Teeman

Business models are being torn up and new revenue streams are appearing but they are untested, says the commercial director at Bloomberg Media EMEA.

 
What Bloomberg EMEA launched at the IAB Digital Upfronts

What Bloomberg EMEA launched at the IAB Digital Upfronts

22 October 15, Jonathan Shannon

Bloomberg debuted B:Match, Social Connect 2.0 and Trendr, products and services to help advertisers with segmentation and targeting social audiences at their Upfront.

 
Burberry uses Snapchat to give backstage access to a Testino shoot in 'real-time'

Burberry uses Snapchat to give backstage access to a Testino shoot in 'real-time'

22 October 15, Daniel Farey-Jones

Burberry is giving Snapchat users a time-limited chance to see 'real-time' pictures from the shoot for its next big print ad campaign.

 
 
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