This week's most read news and best ad campaigns: The lost art of copywriting, Campaign Viral Chart, Paul Silburn leaves Saatchi & Saatchi

view in web browser add to safe senders list October 17, 2015 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news Write now: The lost art of copywriting Paul Burke Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gives his take on the state of copywriting in advertising today. Campaign Viral Chart: Jennifer Aniston's Emirates ad is number one Brittaney Kiefer The airline's spot depicting Jennifer Aniston waking from a plane nightmare was most shared this week. Paul Silburn leaves Saatchi & Saatchi Maisie McCabe Paul Silburn, the joint chief creative officer at Saatchi & Saatchi London, has left the agency after eight years. Lisa Thomas to leave M&C Saatchi for Virgin Maisie McCabe Lisa Thomas, the group chief executive of M&C Saatchi, is leaving the agency to join Virgin Enterprises as its managing director and global head of brand. A view from Dave Trott: Because you're worth it Dave Trott At 23, Julius Caesar was a junior politician on the way up. Droga5 London swoops for Kolbusz James Swift Creative leader returns from Wieden & Kennedy New York to breathe life into agency's UK operation Mondelez hires Carat for UK and US media Maisie McCabe Mondelez International has moved its £40 million UK and $200 million (£131 million) US media accounts into Carat, following a global review. Cadbury's Milk Tray Man is back to find his successor Kate Magee Cadbury has resurrected the Milk Tray Man in a new ad campaign, which sees him search for his more thoughtful successor. Sunshine captures BBC Three campaign The BBC has appointed Sunshine to work on a campaign to promote BBC Three's reinvention as a digital-only channel after a pitch. Google tells brands to spend 24% of TV ad budgets on YouTube James Swift Brands targeting 16- to 34-year-olds should spend 24 per cent of their TV advertising budget on YouTube, said Eileen Naughton, Google's managing director of UK and Ireland operations, at the Brandcast event last night (13 October). How to be a media agency CEO Karen Blackett In a changing landscape, the broad scope of this role requires an emotionally intelligent approach. Geometry Global appoints Latin America ECD to lead UK creative team Omar Oakes Geometry Global has appointed Juan José Posada, the network's Latin America creative chief, as its new chief creative officer in the UK. Campbell and Doyle to depart TBWA Maisie McCabe Walter Campbell and Sean Doyle, who are both creative directors at TBWA\London, are leaving the Omnicom shop after three years. What Facebook's new emojis mean for marketers Jack Rands Overall engagement is likely to increase on the social networking platform, while advertisers will be able to better understand their audience, says the social media account director at Manning Gottlieb OMD. Al-Zaidy steps up to CEO at McCann James Swift McCann London's chief strategy officer, Zaid Al-Zaidy, has been promoted to chief executive after just five months at the agency. Top Work Lotto "please not them (Noel Edmonds)" by Abbott Mead Vickers BBDO Cosmic Ordering must have stopped working for Noel Edmonds because here he is wishing for a windfall in the new Lotto ad. Barbie "imagine the possibilities" by BBDO San Francisco and New York Young girls try out professional jobs in the real world in a new hidden-camera campaign for Barbie. Guinness "#TasteofBlack" by Iris Guinness has launched a TV campaign in South Korea that aims to get more people to try the stout. Hovis "good inside" by Mother Hovis has returned to TV advertising after a three-year hiatus with an update of its famous "boy on a bike" spot. Whiskas "kitten kollege" by Abbott Mead Vickers BBDO Whiskas, the cat food brand owned by Mars, has released a YouTube channel that educates prospective kitten owners in an entertaining way. Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Key Investment Product Manager £34,589 - £40,693 (dependent on experience) RNLI, RNLI Headquarters, Poole, Dorset Account Manager / Senior Account Manager - BRAND STRATEGY & INNOVATION DESIGN £35k-£45k+ dep. on experience Royds Raphael, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... See all jobs

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