Mobile advertising in 2016, Twitter, ad tech and OOH, YouTube 360-degree football experience, digital advertising threats

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Taking on titans: mobile advertising to overtake TV by 2016 19 October 15, Stephen Upstone Mobile is set to overtake TV for ad spend but it is a wide-ranging channel and brands need to fully understand its scope to make the most of this increase in investment, says Stephen Upstone, CEO & co-founder... read more     19 October 15 First look at Shift! Advice for startups from Steve Taylor Back in 2008 my consultancy the Hai Media Group was a finalist in a talent competition for a conference called bTWEEN08. We didn't win, but it was a great time to present and meet some of the leaders in... read more   19 October 15 The Daily Poke: Maestro, please! Hate it when you can't get a decent table in McDonald's and you're forced to drive through? Well, McDonald's Sweden are orchestrating a new dining experience for the launch of their latest burger... read more   19 October 15 How ad tech is transforming the OOH sector It's an exciting time for the out-of-mome (OOH) industry. OOH advertising spend is forecast to increase by +3.4% in 2015 and +4.3% in 2016, according to the 2015 Carat Ad Spend Report released last month... read more   19 October 15 New threats to the digital advertising industry Ad blocking is the most talked about threat currently facing the digital advertising industry and concerns over its impact is growing. In the AOP's annual Content and Trends Census, ad blocking made its... read more     Why Twitter is leading brands astray 19 October 15, Karin Robinson The demographic information marketers rely upon for effective targeting and measurement are demonstrably inaccurate, says the head of social insight at OgilvyOne.   Watch: how YouTube plans to grow Copa90 with 360° football lab 19 October 15, Helen Hoddinott YouTube teamed up with Copa90 last week to create a 360° football experience as part of YouTube's campaign to shine a spotlight on their 'most exciting' channels.   How M&S can guarantee success for its 'game changing' loyalty scheme 19 October 15, Marie Anderson M&S has launched what it believes is a 'game changing' loyalty scheme. Retail, customer insight and loyalty expert Marie Anderson, has unpicked the areas the retailer needs to focus on to success.   'In the future we will wear robots,' says MIT 'bionic' professor 19 October 15, Rachel Barnes Hugh Herr, who heads the Biomechatronics research group at the MIT Media Lab and has been dubbed 'the leader of the Bionic Age', took to the stage at DigitasLBi's New Front conference to discuss the potential... read more                 Agency Sales Manager   Competitive Salary, Bonus and Equity TubeMogul, London (Central), London (Greater)   SENIOR ACCOUNT DIRECTOR/GROUP ACCOUNT DIRECTOR - marketing agency – salary depending on experience   £60k-75k depending on experience Judi Patton, London (Central), London (Greater)   Associate Creative Director / Head of Art   £60000 per annum Major Players, City of London   Internal Communications Manager (London)   Competitive + bonus EE, London   Senior Planning Manager (London)   Competitive + bonus EE, London   Business Development Director   £80000 - £100000 per annum + bonus + benefits The Great & The Good, London   Marketing & Communications Manager   Excellent salary & benefits Think Jam Limited, London (Central), London (Greater)   Graduate Scheme - Commercial Marketing   £28000 per annum + benefits EE, London   Researcher   Dependent on Experience Breakthrough Media, Waterloo   Account Manager / Senior Account Manager - BRAND STRATEGY & INNOVATION DESIGN   £35k-£45k+ dep. on experience Royds Raphael, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...               See all jobs

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