Media PM - Google tells brands to spend 24% of TV ad budgets on YouTube; Sky offers smaller brands production money to use AdSmart

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14th October 2015

Google tells brands to spend 24% of TV ad budgets on YouTube Brands targeting 16- to 34-year-olds should spend 24 per cent of their TV advertising budget on YouTube, said Eileen Naughton, Google's managing director of UK and Ireland operations, at the Brandcast event last night (13 October). Sky offers smaller brands production money to use AdSmart Sky Media, the advertising sales division of Sky, has created a £500,000 production fund to encourage smaller brands to create ads on the broadcaster's Adsmart platform. Suffocated woman ad by Karma Nirvana charity escapes ban A press ad featuring a woman being suffocated with a plastic bag for the charity Karma Nirvana has escaped a ban from the ad watchdog. Twitter job losses confirmed by Jack Dorsey Jack Dorsey, the co-founder and chief executive of Twitter, has confirmed plans to make hundreds of redundancies at the social media platform. Esquire launches The Big Watch Book Esquire, the Hearst-owned luxury men's magazine, has partnered with Harrods to launch The Big Watch Book. Channel 4 creates AFP with British Gas featuring Phil Spencer Channel 4 has launched an ad-funded Shorts series with British Gas, called Phil Spencer's Home Hacks. Latest blogs How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) Account Manager , Archant Salary up to £22,000, Norwich, Norfolk Presentation Scheduler , Sky negotiable, Middlesex

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