Tesco pranks customers for Halloween campaign, 12 'myths' of Christmas marketing, and Apple brings in Jamie Foxx for iPhone 6s ads

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Tesco pranks customers for Halloween campaign 27 October 15, James Swift Tesco has released an online film of its staff playing Halloween pranks on customers in stores.   12 'myths' of Christmas marketing feature in OMD survey 27 October 15, Omar Oakes Early Christmas ad campaigns run into fatigue by mid-December, according to research from OMD UK.   Apple brings in Jamie Foxx for iPhone 6s ads 27 October 15, Shona Ghosh Apple has signed up a bevy of celebrities to push its new iPhone 6s, this week bringing in Jamie Foxx to show off Siri's new capabilities.   Media Week Awards 2015: Photos from the night 26 October 15, Staff Media Week hosted its annual awards on 22 October at Grosvenor House Hotel in London. Take a look at a gallery of photos from the evening.   VisitBritain rolls out video guides to refresh 'staid' cities 27 October 15, Omar Oakes VisitBritain, the tourism agency, is hoping to overturn "staid" opinions about the UK by hiring local filmmakers to create video guides for 10 cities.   Bentley app reads emotions to create personalised car designs 27 October 15, Gurjit Degun Bentley Motors, the luxury car brand, has introduced an app that creates a personalised car design, based on the user's passions, lifestyle and personality type.   WPP reports 3.3% hike in net sales for Q3 but UK revenue growth slows 26 October 15, James Swift WPP has reported a 3.3 per cent hike in net sales, after stripping out the impact of acquisitions and currency fluctuations, for the third quarter of 2015.   TalkTalk suspends advertising and X Factor sponsorship after cyber hack 26 October 15, Gideon Spanier TalkTalk has suspended virtually all its above-the-line advertising, its X Factor sponsorship and has switched its messaging from sales to "reassurance" as it seeks to allay fears of existing customers... read more   Will YouTube Red pack a punch against Apple Music? 26 October 15, Aki Mandhar At long last, Google has made its move into the subscription space with the launch of its premium service: YouTube Red, says the managing director of MediaCom's entertainment division, TED.   How Google Customer Match can forge path to personalised search 26 October 15, Dayo Hazzan We can see a world where media planners need to be as proficient in the practise of CRM as they are in brand building, says Lowe Profero's business director.   Advertisers often don't know what they are buying when talking mobile 26 October 15, Paul Carolan It's only by the industry coming together treating the cause of ad-blocking, rather than the symptoms, that we can hope resolve the issue, says Paul Carolan, the commercial director at Widespace.   Yoghurt on a stick and a gaming robot? It's all about FMCG innovation 26 October 15, Sara Spary April Redmond, chief marketer at Kerry Foods, owner of household brands such as Cheestrings, Richmond, Wall's and Mattessons, explains why the business wants to embrace a disruptive marketing mindset.   Why content should not be the sole domain of journalists 26 October 15, Grant Feller The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It.    Watch: how Mumsnet is a barometer for brands 26 October 15, Helen Hoddinott Campaign talks to Mumsnet's founder and chief executive, Justine Roberts, about brand partnerships, the rise of content creators, and how the UK's biggest network for parents lets its community pick and... read more   Kit Kat "Bond" by J Walter Thompson London 26 October 15, Kit Kat is piggybacking on the release of the new James Bond film today (26 October) with a tactical poster ad referencing the spy's love life.   Lloyds Bank "florist" by Rainey Kelly Campbell Roalfe/Y&R 27 October 15, Lloyds Bank's new B2B campaign celebrates small business owners with online films showing them getting their moment in the limelight.   A very chill Blake Griffin welcomes Kia drivers to "The Zone" 26 October 15, Doug Quenqua That mythical sweet spot is a surprisingly trippy place in this video for 2016 Optima   In India, BMW celebrates Diwali with its 360 Degree leasing plan 27 October 15, Campaign staff #SheerOwningPleasure campaign by Ogilvy & Mather promotes the fastest way to get a BMW   Halo 5 "squadvertiser" by McCann London 27 October 15, McCann London has created a website where gamers can make ads to recruit players for their online squads on Halo 5: Guardians.   Mobile browsing set to replace desktop in fewer than 18 months Presented by ADOBE Mobile apps or the mobile Web – which should brand marketers focus their time and money on during the run-up to Christmas?                 Senior Account Manager   £38000 - £45000 per annum Purple Consultancy, London   Graduate Scheme - Commercial Marketing   £28000 per annum + benefits EE, London   Digital Project Manager   £30000 - £40000 per annum Purple Consultancy, London   Internal Communications Manager (London)   Competitive + bonus EE, London   Senior Planning Manager (London)   Competitive + bonus EE, London               See all jobs

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