Media AM - Curzon picks Digital Cinema Media for ad sales; Ad-blocking is a publisher problem with no co-ordinated solution

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13th October 2015

Curzon picks Digital Cinema Media for ad sales Curzon, the art house cinema chain, has appointed Digital Cinema Media as its ad sales partner, replacing the incumbent, Pearl & Dean. Ad-blocking is a publisher problem with no co-ordinated solution Trade bodies representing digital content brands and publishers need to step up and formulate a coordinated and rapid response, says the chief executive of Maxus UK. Comedy Central did breach broadcast rules with 'filthy bitch' trailer Comedy Central has been censured by Ofcom over pre-watershed trailers that included the comedian Russell Howard saying "you filthy bitch" at 9.30am on Christmas Eve. Brands' social media activity to increase despite questions over ROI, says CMA study Four out of five advertisers and marketers plan to increase their use of social media next year, even if many are unsure on how to measure its effectiveness, according to new research. The context effect: how the right environment can shape an ad's impact To simply dislocate the ad placement from the context, and expect the audience to join the dots, is asking too much, says the commercial director at Guardian News & Media. How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk.   How many eyeballs saw the online ad? No idea... ...because we can't measure it properly. In a data-driven age of accountability, numbers and scale, it was this industry-wide insight from InSkin Media that provoked lively debate.   Presented by InSkin Media My Media Week: Tim Lefroy What happened when Tim Lefroy, chief executive of the Advertising Association, joined adland's finest in Westminster? My Media Week: Sue Todd This week, Sue Todd the chief executive of Magnetic, chinwags the enduring importance of the reader-magazine relationship with Vogue’s inimitable Stephen Quinn. Haymarket Media Group to move to Twickenham Haymarket Media Group is to relocate its UK business to Twickenham, moving 1,000 employees from its Teddington headquarters before the end of the year. My Media Week: Stuart Mays Coffee, chocolate and an unfeasible number of bacon rashers; we join Stuart Mays, director of commercial strategy at Global, as the Radio X launch day beckons. My Media Week: Lawson Muncaster From a charity abseil scaling the Lloyd’s building to celebrating City AM’s tenth anniversary in style, Lawson Muncaster, managing director of City AM is on a high this week. Condé Nast's Bob Sauerberg to become US CEO Bob Sauerberg has been named as the next US chief executive of Conde Nast, the magazine publisher of Vogue, Vanity Fair and GQ. Latest blogs Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. A cruel reminder of the power of print News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) Account Manager , Archant Salary up to £22,000, Norwich, Norfolk Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London Presentation Scheduler , Sky negotiable, Middlesex

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