Always #LikeAGirl, the powerful campaign that captured the female empowerment zeitgeist, has swept the board at the inaugural Marketing New Thinking Awards in association with Sky Media, scooping the Grand... read more
The UK's biggest grocer has overhauled its price match scheme with the launch of Brand Guarantee, which will see customers immediately refunded at tills if the cost of branded products are cheaper at Sainsbury's,... read more
Comedy Central has been censured by Ofcom over pre-watershed trailers that included the comedian Russell Howard saying "you filthy bitch" at 9.30am on Christmas Eve.
WPP has hired Sean Larkins, the deputy director of UK government communications, to be the group's director of consulting and capability for its Government & Public Sector Practice.
The Marketing Agencies Association has created the adverting industry's first award to celebrate work supporting equality for lesbian, gay, bisexual and transgender people.
In today's news, SAB Miller agrees to an ABInBev takeover proposal, NFL gets media accounts suspended on Twitter for using copyrighted video, and Barclays is close to picking a leader.
Trade bodies representing digital content brands and publishers need to step up and formulate a coordinated and rapid response, says the chief executive of Maxus UK.
The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk.
To simply dislocate the ad placement from the context, and expect the audience to join the dots, is asking too much, says the commercial director at Guardian News & Media.
Jordan Brand, the subsidiary of Nike based around the image of Michael Jordan, has released its first ad created for the Chinese market as part of 30th-anniversary celebrations for the Air Jordan range.
No comments:
Post a Comment