Back to the Future Day: brands on social and future predictions, Sky AdVance, BuzzFeed UK branded videos, programmatic advertising, Twitter on audience data

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Brands mark Back to the Future Day 21 October 15, Samantha Edwards Today is Back to the Future Day. 21 October 2015 is the date Marty McFly and Doc Brown time-hopped to in the 1989 blockbuster Back to the Future II. Here's how brands, including Toyota, Pepsi and PlayStation,... read more     21 October 15 Forward to the past: lessons from Back to the Future Happy Back to the Future Day! Great Scott etc. Yes, we're finally here: 21 October 2015, the day in the future that Marty McFly travelled to. Cars don't fly, boards don't hover, and we need roads – but... read more   21 October 15 Back to the Future thinking If ever there was a day to think about future possibilities it has to be today – 21 October 2015 – the day that Doc Brown famously went Back to the Future and inspired a global audience to imagine... read more   21 October 15 The Daily Poke: Pop-up parasite British designer Tom Dixon has partnered with Selfridges to open a temporary multi-sensory department store at the Old Selfridges Hotel in London. Puzzlingly, Dixon himself describes the concept as ‘... read more   21 October 15 Words fail us when it comes to programmatic advertising It's not only in the West where social media advertising revenues are growing rapidly. In Asia-Pacific, they're rocketing. In fact, China is fast catching up with the US, with eMarketer predicting revenues... read more   21 October 15 Ten things you never dared ask about programmatic video Programmatic video advertising may be surging in 2015 but the subject can still be a minefield to the uninitiated. After his talk at Dmexco, Teads' head of mobile and programmatic, Todd Tran, talks through... read more     Sky unveils software to push unseen ads to viewers 20 October 15, Omar Oakes Sky Media has launched Sky AdVance, a new platform which can deliver sequential advertising to viewers on video on demand and online.   BuzzFeed launches branded video content in the UK with Costa Coffee video 20 October 15, Jonathan Shannon Kate Burns, general manager, BuzzFeed UK and Europe, and Ze Frank, president of BuzzFeed Motion Pictures, made the announcement at the IAB Digital Upfronts.   Twitter agrees audience data is important, but so are users' interests 20 October 15, Olesya Moosman Twitter routinely shares its audience insights with brands and agencies, says the social platform's head of research in the UK.   What marketing predictions did Back to the Future Part II get right? 21 October 15, Dominic Trigg From wearable tech to intelligence-led billboards, the movie sequel's vision of 2015 certainly seems prescient. But, Rocket Fuel's Dominic Trigg asks, where was social media and selfies?                 Agency Sales Manager   Competitive Salary, Bonus and Equity TubeMogul, London (Central), London (Greater)   SENIOR ACCOUNT DIRECTOR/GROUP ACCOUNT DIRECTOR - marketing agency – salary depending on experience   £60k-75k depending on experience Judi Patton, London (Central), London (Greater)   Associate Creative Director / Head of Art   £60000 per annum Major Players, City of London   Internal Communications Manager (London)   Competitive + bonus EE, London   Senior Planning Manager (London)   Competitive + bonus EE, London   Business Development Director   £80000 - £100000 per annum + bonus + benefits The Great & The Good, London   Marketing & Communications Manager   Excellent salary & benefits Think Jam Limited, London (Central), London (Greater)   PR Manager, Product & Brand   Negotiable Sky, Middlesex   Senior Retail Marketing Manager   Negotiable Sky, West London   Senior Digital Creative   Negotiable Sky, West London               See all jobs

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