TalkTalk suspends advertising after hack, Five things copywriters should do, Noddle launches first TV ad

view in web browser add to safe senders list October 26, 2015 Campaign Daily Fix

Latest news TalkTalk suspends advertising and X Factor sponsorship after cyber hack Gideon Spanier TalkTalk has suspended virtually all its above-the-line advertising, its X Factor sponsorship and has switched its messaging from sales to "reassurance" as it seeks to allay fears of existing customers in the wake of last week's cyber hack. Five things the best copywriters do Debi Bester Debi Bester, writer in residence at the DMA, reveals five things the current crop of copywriters think the next generation should do. Noddle boasts 'diversity' of fun-loving credit score users in first TV ad Omar Oakes Noddle, a free credit report and credit score service, is inviting TV viewers to "meet the Noddlers" in its first ad campaign. Will YouTube Red pack a punch against Apple Music? Aki Mandhar At long last, Google has made its move into the subscription space with the launch of its premium service: YouTube Red, says the managing director of MediaCom's entertainment division, TED. WPP reports 3.3% hike in net sales for Q3 but UK revenue growth slows James Swift WPP has reported a 3.3 per cent hike in net sales, after stripping out the impact of acquisitions and currency fluctuations, for the third quarter of 2015. Advertisers often don't know what they are buying when talking mobile Paul Carolan It's only by the industry coming together treating the cause of ad-blocking, rather than the symptoms, that we can hope resolve the issue, says Paul Carolan, the commercial director at Widespace. The Village Communications wins Maldon Salt media account Gurjit Degun Maldon Salt, the premium sea salt brand, has appointed The Village Communications to handle its media planning and buying without a pitch. Viacom bolsters 'meaningful' brand partnerships through events Gurjit Degun Viacom International Media Networks is planning to work closer with advertisers to help them take advantage of the increasing number of events it has been hosting. Watch: how Mumsnet is a barometer for brands Helen Hoddinott Campaign talks to Mumsnet's founder and chief executive, Justine Roberts, about brand partnerships, the rise of content creators, and how the UK's biggest network for parents lets its community pick and choose who can advertise on its pages. How Google Customer Match can forge path to personalised search Dayo Hazzan We can see a world where medial planners need to be as proficient in the practise of CRM as they are in brand building, says Lowe Profero's business director. Mobile browsing set to replace desktop in fewer than 18 months Presented by Adobe Mobile apps or the mobile Web – which should brand marketers focus their time and money on during the run-up to Christmas? The Work Bicester Village "style without the effort" by Just So Bicester Village, the designer outlet shopping centre, parodies po-faced fashionistas in a new online campaign. Kit Kat "Bond" by J Walter Thompson London Kit Kat is piggybacking on the release of the new James Bond film today (26 October) with a tactical poster ad referencing the spy's love life. Editor's pick The return of ad royalty James Swift Tiger Savage (now a King) is back at the creative coalface after launching a start-up with her entrepreneur husband. Here, they discuss her glamorous past and their 'un-agency' future over tea with James Swift. The role magazines play in improving well-being Sue Todd The magazine body Magnetic aims to prove how the medium can help make consumers more receptive to ads. Also in the news The Internet of Things is coming to the luxury market Shona Ghosh Tucked away in a mews in central London is Cornflake's smart apartment, a luxury pad rigged up with smart speakers, a home cinema and a connected kitchen. How Airbnb apologized for its way-too-snarky San Francisco ads Lindsay Stein CMO Jonathan Mildenhall also posted his own apology for the campaign on Thursday. Target goes all out on YouTube for Halloween Lindsay Stein Its first video, called "The House on Hallow Hill," has been viewed more than 305,000 times in five days Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Media Account Manager £40,000 p.a depending on experience Ebiquity, London (Central), London (Greater) Digital Account Director £55k Dot-Gap, London (Central) See all jobs

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