Wednesday 28 October 2015

Media PM - NME and Uncut to promote Sky box sets through Apple News; Can Twitter's Brand Hub unlock its true potential for brands?; My Media Week: Alan Brydon

Media PM Bulletin

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Media PM Bulletin
28th October 2015
NME and Uncut to promote Sky box sets through Apple News
NME and Uncut to promote Sky box sets through Apple News
Time Inc has signed up as a launch partner with Sky to exclusively promote the broadcaster's box sets across the digital editions of NME and Uncut via Apple News.
Can Twitter's Brand Hub unlock its true potential for brands?
Can Twitter's Brand Hub unlock its true potential for brands?
Twitter is attempting to bring more brands to the platform with its latest analytics launch - but it might not be enough, says Media iQ's Paul Silver.
My Media Week: Alan Brydon
My Media Week: Alan Brydon
Alan Brydon, the chief executive of Outsmart, reveals how he is imbuing the new iteration of the outdoor sector’s trade body with traditional industry values.
Bet365, Totesport and Coral Twitter ads banned for using image of under-age golfer Jordan Speith
Bet365, Totesport and Coral Twitter ads banned for using image of under-age golfer Jordan Speith
Twitter ads by three bookmakers featuring Jordan Speith, the 22-year-old American golfer, have been banned for featuring an under-age person in a betting ad.
Product placement: you're doing it wrong
Product placement: you're doing it wrong
Whether it's James Bond drinking beer or Philip Schofield not drinking coffee, it's all around you, you are bombarded by it all the time and yet often you do not even notice it. When done badly product placement, as Wayne's World so brilliantly satirised, can be catastrophic for brands and content producers.
Latest blogs
Why content should not be the sole domain of journalists
Why content should not be the sole domain of journalists
The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It.
How to maximise your niche in a competitive online publishing market
How to maximise your niche in a competitive online publishing market
The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk.
Airports in the spotlight
Airports in the spotlight

The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector.

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