Media PM - NME and Uncut to promote Sky box sets through Apple News; Can Twitter's Brand Hub unlock its true potential for brands?; My Media Week: Alan Brydon
Time Inc has signed up as a launch partner with Sky to exclusively promote the broadcaster's box sets across the digital editions of NME and Uncut via Apple News.
Alan Brydon, the chief executive of Outsmart, reveals how he is imbuing the new iteration of the outdoor sector’s trade body with traditional industry values.
Twitter ads by three bookmakers featuring Jordan Speith, the 22-year-old American golfer, have been banned for featuring an under-age person in a betting ad.
Whether it's James Bond drinking beer or Philip Schofield not drinking coffee, it's all around you, you are bombarded by it all the time and yet often you do not even notice it. When done badly product placement, as Wayne's World so brilliantly satirised, can be catastrophic for brands and content producers.
The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk.
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