Tuesday 27 October 2015

Bentley’s personalised car app, Canvas Conference 2015, Apple enlists Jamie Foxx, the eSports trend, VisitBritain’s video guides

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Brand Republlic
Digital PM brought to you by The Wall 27th October
 
Bentley app reads emotions to create personalised car designs

Bentley app reads emotions to create personalised car designs

27 October 15, Gurjit Degun

Bentley Motors, the luxury car brand, has introduced an app that creates a personalised car design, based on the user's passions, lifestyle and personality type.

 
 
27 October 15
Lessons in digital: Canvassing across disciplines

More than 300 product design and engineering professionals descended on the fourth Canvas Conference in Birmingham yesterday to hear insider stories behind products from a raft of brands such as Graze...

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27 October 15
Why eSports is not a fad

Professional gaming has exploded in popularity over the past two years. Fueled by the rapid growth of streaming video and seven-figure event prize pools, eSports tournaments have developed a massive audience...

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27 October 15
From poster to pixel

"Walk past my office holding your artwork up as you go" or "Stand at the far end of the office then show me your poster from there" are the type of apocryphal instructions that...

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27 October 15
The Daily Poke: Reading on the rails

The morning commute is sometimes the only time you have to lose yourself in a good book. Recognising this, the Chicago Transit Authority is planning to provide books on its trains through its Books on...

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27 October 15
Five things we can learn from Chinese digital firms

1. Cater effectively for a specific market and adapt your product Western firms when seeking to expand into foreign markets should ensure they are specifically addressing the needs of the digital users...

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Apple brings in Jamie Foxx for iPhone 6s ads

Apple brings in Jamie Foxx for iPhone 6s ads

27 October 15, Shona Ghosh

Apple has signed up a bevy of celebrities to push its new iPhone 6s, this week bringing in Jamie Foxx to show off Siri's new capabilities.

 
TalkTalk boss Dido Harding's utter ignorance is a lesson to us all

TalkTalk boss Dido Harding's utter ignorance is a lesson to us all

27 October 15, Andy Pemberton

On a series of news programmes late last week, Dido Harding resembled the proverbial rabbit caught in the headlights, determined to stare down the pantechnicon about to crush her, writes Andy Pemberton,... read more

 
VisitBritain rolls out video guides to refresh 'staid' cities

VisitBritain rolls out video guides to refresh 'staid' cities

27 October 15, Omar Oakes

VisitBritain, the tourism agency, is hoping to overturn "staid" opinions about the UK by hiring local filmmakers to create video guides for 10 cities.

 
Why cross-device advertising solves the privacy problem

Why cross-device advertising solves the privacy problem

27 October 15, Dan de Sybel

Last week's cyber attack on TalkTalk that stole customer data is the latest in a long line of privacy issue malfunctions. Infectious Media's chief technology officer outlines how the solution could lie... read more

 
 
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