UK adspend grows to record six-month high of £9.4bn, Global to expand digital ad platform to Europe, and Rapp hires Kitcatt Nohr's Ben Golik as group ECD

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UK adspend grows to record six-month high of £9.4bn 20 October 15, Omar Oakes Adspend in the UK grew to a record high of £9.42 billion in the first half of the year, according to the latest Advertising Association/Warc Expenditure Report.   Global to expand digital ad platform to Europe 19 October 15, Gurjit Degun Global is expanding the digital audio exchange, its digital ad platform, into 18 countries across Europe from early next year.   Rapp hires Kitcatt Nohr's Ben Golik as group ECD 19 October 15, Omar Oakes Rapp has hired Ben Golik, the executive creative director at KitCatt Nohr, as its UK group executive creative director.   Pulse Films and Merman to offer advertisers comedy-led branded content 20 October 15, Omar Oakes Pulse Films, the independent content studio, has launched a joint enterprise with American production outfit Merman to produce comedy-led branded content ads.   Breakfast Briefing 20 October 15, Daniel Farey-Jones Today, an undercover C4 News report on conditions for workers at a packing supplier alarms supermarkets, Apple's chief dodges questions on the Watch and Oprah Winfrey is to star in ads for Weight Watchers after investing in the company.   Morrisons to review creative account 19 October 15, Gurjit Degun Morrisons, the supermarket chain, is planning to review its creative ad account.   Why are the Rugby World Cup sponsors avoiding Twitter during the games? 20 October 15, Tom Bazeley The Rugby World Cup sponsors' social newsroom efforts have been surprisingly lacking, leaving M&C Saatchi chief executive Tom Bazeley feeling a little underwhelmed.   Why Twitter is leading brands astray 19 October 15, Karin Robinson The demographic information marketers rely upon for effective targeting and measurement are demonstrably inaccurate, says the head of social insight at OgilvyOne.   Taking on titans: mobile advertising to overtake TV by 2016 19 October 15, Stephen Upstone Mobile is set to overtake TV for ad spend but it is a wide-ranging channel and brands need to fully understand its scope to make the most of this increase in investment, says Stephen Upstone, CEO & co-founder... read more   Brands look forward to Back to the Future Day on 21 October 2015 19 October 15, Daniel Farey-Jones A host of brands including Pepsi, Ford and Toyota are making a commotion around a key date in Generation X's cultural calendar.   Campaign appoints Gideon Spanier as head of media 19 October 15, Staff Campaign has appointed the former London Evening Standard media editor and Times business journalist Gideon Spanier as its new head of media.   Bragging rights: The future of bragging in advertising 19 October 15, Andreas Ullenius, Åkestam Holst In September, Beijing made an unexpected announcement. The Chinese government was issuing a blanket-ban on all ads using hyperbole or unsubstantiated superlatives.   MAA launches diversity internships in UK with Google and Livity 19 October 15, Omar Oakes Google and Livity, the youth marketing agency, have partnered with the Marketing Agencies Association to launch an internship programme to tackle the lack of diversity in the creative sector.   Smirnoff launches new product line Smirnoff Electric with 'inclusive' music video 19 October 15, Daniel Farey-Jones Diageo vodka brand Smirnoff is collaborating with figures from the world of dance music in the international launch of a new product line of liqueurs called Smirnoff Electric.   Cortana strikes: A lesson in ultra-personalised advertising 19 October 15, Paul Davies, Microsoft UK Before speaking at the Quantcast Supernova event about the art and science of marketing, the director of marketing communications at Microsoft UK discusses a campaign that shows the importance of personalisation... read more   Virgin Money "whatever your run face" by AllTogetherNow 20 October 15, Virgin Money Giving, the not-for-profit fundraising website, is promoting itself with a light-hearted online film.   Your X-Wing is waiting in triumphant Playstation 'Star Wars' spot 19 October 15, Douglas Quenqua PS4 Battlefront ad appeals to anyone who's ever imagined attacking an At-At   Cameos and Kennys galore propel latest Hulu commercial 19 October 15, Douglas Quenqua Streaming service is really, really excited about new shows and tag line, "Come TV With Us"   European smartphone users want personalised ads to be "less creepy" Presented by ADOBE Smartphone users in the UK, France and Germany aren’t fans of personalised ads                 Account Manager   £25000 - £30000 per annum Purple Consultancy, London   Internal Communications Manager (London)   Competitive + bonus EE, London   Senior Planning Manager (London)   Competitive + bonus EE, London   Digital Project Manager   £40000 - £45000 per annum Purple Consultancy, London   Brand Assistant   £25000 - £30000 per annum Purple Consultancy, London               See all jobs

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