Wednesday 21 October 2015

ASA bans Hostelworld skinny dipping ad, IPG sees fall in Q3 profits, US probe into media agencies, Back to the Future Day, Rémy Martin, Samsung, Sky, Twitter

Campaign Daily Fix

Campaign

October 21, 2015

Campaign Daily Fix

Latest news
ASA bans Hostelworld.com skinny dipping ad
ASA bans Hostelworld.com skinny dipping ad

Gurjit Degun

A Hostelworld ad featuring naked people jumping off a cliff into a pool of water has been banned for encouraging dangerous practice.

Third quarter profits drop at IPG due to non-core asset sale
Third quarter profits drop at IPG due to non-core asset sale

James Swift

Interpublic Group's income before income taxes was $139 million (£89.95 million) for the third quarter of 2015, down 11.7 per cent from $157.5 million in 2014, thanks to a $38 million loss on the sales of businesses.

US advertiser body hires investigators to probe agency rebate allegations
US advertiser body hires investigators to probe agency rebate allegations

Daniel Farey-Jones

The Association of National Advertisers (ANA), the US equivalent to ISBA, has hired a heavyweight corporate investigatory firm to look into allegations that media agencies' spending of client money is influenced by undisclosed rebates from media owners.

Pepsi Max and Uber offer Back to the Future fans a DeLorean taxi ride
Pepsi Max and Uber offer Back to the Future fans a DeLorean taxi ride

Omar Oakes

Pepsi Max and Uber have seized on the "Future Day" hype by offering Back to the Future fans in London the chance to ride in a DeLorean.

Jeremy Renner fronts Rémy Martin campaign
Jeremy Renner fronts Rémy Martin campaign

James Swift

Jeremy Renner, the actor who starred in The Hurt Locker and The Avengers, fronts Rémy Martin's new global campaign celebrating life's all-rounders.

Channel 4 and Samsung Home Appliances launch supper club AFP
Channel 4 and Samsung Home Appliances launch supper club AFP

Gurjit Degun

Channel 4 has partnered with Samsung Home Appliances to launch a new short form series called My Pop-up Restaurant.

Sky profits climb 10% in Q1 as ad revenues rise
Sky profits climb 10% in Q1 as ad revenues rise

Gideon Spanier

Sky's operating profits jumped 10 per cent to £374 million in the last three months as revenue growth in the UK, particularly in broadband customers, and Germany, offset a drop in Italy.

Twitter agrees audience data is important, but so are users' interests
Twitter agrees audience data is important, but so are users' interests

Olesya Moosman

Twitter routinely shares its audience insights with brands and agencies, says the social platform's head of research in the UK.

What marketing predictions did Back to the Future Part II get right?
What marketing predictions did Back to the Future Part II get right?

Dominic Trigg

From wearable tech to intelligence-led billboards, the movie sequel's vision of 2015 certainly seems prescient. But, Rocket Fuel's Dominic Trigg asks, where was social media and selfies?




Five ways to hire the best talent: managing your approach in the new agency landscape Presented by The Blueprint Gareth Moss, The Blueprint's founder, tells Campaign how it can help agencies build capability that makes them fit for the future


The Work
Burger King
Burger King "hovertray" by Buzzman

Today (21 October 2015) is Back To The Future Day - the date Marty and Doc visited in the second film of the classic time-travelling trilogy.

The Department for Work and Pensions
The Department for Work and Pensions "don't ignore the workplace pension" by Engine

The Department for Work and Pensions and The Pensions Regulator personify workplace pensions as a giant furry monster in a new campaign urging people not to neglect their responsibilities.

Tesco
Tesco "every little helps" by Bartle Bogle Hegarty

Meet the new Tesco family. There's Jo, the mum (played by Gavin And Stacey's Ruth Jones), Roger, the dad (played by Ben Miller from The Armstrong & Miller Show) and Freddie, the son (played by the newcomer Will Close).

Editor's pick
Should DDB fire VW?
Should DDB fire VW?

Richard Morris

That's a ludicrous suggestion, Richard Morris argues. Agencies that want to succeed ought to be marching towards the sound of gunfire.

What I learned from St Luke's: 20 lessons in 20 years
What I learned from St Luke's: 20 lessons in 20 years

Al Young

The start-up that championed agency culture long before it was fashionable is celebrating two decades of independence. Here, its executive creative director reflects on the journey.

Also in the news
Global's former sales chief Giles Darby joins social media start-up Crowdmix
Global's former sales chief Giles Darby joins social media start-up Crowdmix

Ella Lidstone

Giles Darby, the former group business director of Global Radio, has been appointed as the commercial director of Crowdmix, a start-up social media platform for music.

MPs and lords back Media Smart
MPs and lords back Media Smart

Gurjit Degun

Fourteen MPs and peers, including the culture minister Ed Vaizey, have pledged their support to Media Smart, the media literacy programme for young people.

Sky unveils software to push unseen ads to viewers
Sky unveils software to push unseen ads to viewers

Omar Oakes

Sky Media has launched Sky AdVance, a new platform which can deliver sequential advertising to viewers on video on demand and online.

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