Media AM - City AM first UK paper to ban ad blockers; Global expands digital ad platform to Europe; Gideon Spanier joins Campaign as head of media

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20th October 2015

City AM first UK paper to ban ad blockers City AM, the financial daily free sheet, is banning ad blocker users from its site, becoming the first UK paper to take the plunge. Global to expand digital ad platform to Europe Global is expanding the digital audio exchange, its digital ad platform, into 18 countries across Europe from early next year. Campaign appoints Gideon Spanier as head of media Campaign has appointed the former London Evening Standard media editor and Times business journalist Gideon Spanier as its new head of media. Pulse Films and Merman to offer advertisers comedy-led branded content Pulse Films, the independent content studio, has launched a joint enterprise with American production outfit Merman to produce comedy-led branded content ads. Why are the Rugby World Cup sponsors avoiding Twitter during the games? The Rugby World Cup sponsors' social newsroom efforts have been surprisingly lacking, leaving M&C Saatchi chief executive Tom Bazeley feeling a little underwhelmed. Buzzfeed to launch branded videos in the UK Buzzfeed Motion Picture's first effort for the UK market is for Costa Coffee. Taking on titans: mobile advertising to overtake TV by 2016 Mobile is set to overtake TV for ad spend but it is a wide-ranging channel and brands need to fully understand its scope to make the most of this increase in investment, says Stephen Upstone, CEO & co-founder of LoopMe. Brands look forward to Back to the Future Day on 21 October 2015 A host of brands including Pepsi, Ford and Toyota are making a commotion around a key date in Generation X's cultural calendar.   European smartphone users want personalised ads to be "less creepy" Smartphone users in the UK, France and Germany aren't fans of personalised ads, according to a survey of consumers in the US and Europe   Presented by Adobe Archant hires Local World's digital chief Matt Kelly Archant, the local newspaper publisher, has appointed Matt Kelly, the group digital director of rival group Local World, to the newly created position of chief content officer. My Media Week: Jess Burley This week, Jess Burley, global chief executive of m/SIX and chairman at AllTogetherNow, joins ITV at the Pride of Britain Awards and gets on board with new client, Just Eat. My Media Week: Tim Lefroy What happened when Tim Lefroy, chief executive of the Advertising Association, joined adland's finest in Westminster? My Media Week: Sue Todd This week, Sue Todd the chief executive of Magnetic, chinwags the enduring importance of the reader-magazine relationship with Vogue’s inimitable Stephen Quinn. Haymarket Media Group to move to Twickenham Haymarket Media Group is to relocate its UK business to Twickenham, moving 1,000 employees from its Teddington headquarters before the end of the year. My Media Week: Stuart Mays Coffee, chocolate and an unfeasible number of bacon rashers; we join Stuart Mays, director of commercial strategy at Global, as the Radio X launch day beckons. Latest blogs How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) Presentation Scheduler , Sky negotiable, Middlesex

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