Government reviews creative roster, Howley named ZenithOptimedia CEO, IPA Bellwether Report, Prudential, Claire Beale, TBWA\London, Huawei, BBC, Grey, Publicis, VCCP

view in web browser add to safe senders list October 15, 2015 Campaign Daily Fix

Latest news Govt calls advertising review James Swift Pitches to be held in spring as Crown Commercial Service examines creative roster Howley to run ZenithOptimedia UK Maisie McCabe ZenithOptimedia has appointed Mark Howley as its UK chief executive. Marketing budgets slow in third quarter Kate Magee Confidence is down, the rise of marketing budgets has slowed and the advertising spend growth forecast has been downgraded, the latest IPA Bellwether Report shows. Prudential launches hunt for digital shop Kate Magee Prudential is seeking a digital agency to help overhaul its consumer-facing website. Why St Luke's reminds us of what's really possible Claire Beale Campbell and Doyle to depart TBWA Maisie McCabe Walter Campbell and Sean Doyle, who are both creative directors at TBWA\London, are leaving the Omnicom shop after three years. Mr & Mrs Smith begins search for ad agency Maisie McCabe Mr & Mrs Smith, the travel agency for boutique hotels, is looking for its first global ad agency. Burger chain Byron kicks off search for creative agency James Swift Byron, the restaurant chain, has issued a brief to find its first creative agency. Huawei seeks shop for digital activity in Europe Omar Oakes Huawei, the Chinese technology giant, is on the hunt for an agency to handle digital work in Europe. Sunshine captures BBC Three campaign The BBC has appointed Sunshine to work on a campaign to promote BBC Three's reinvention as a digital-only channel after a pitch. Grey hires trio to boost innovation Kate Magee Grey London has bolstered its strategic offering with a trio of senior appointments to help the agency get better at creating new products and innovations. RKCR/Y&R nets Ecover advertising business Gurjit Degun Ecover, the sustainable cleaning brand, has hired Rainey Kelly Campbell Roalfe/Y&R to handle its advertising. Publicis Worldwide buys content marketing agency August Kate Magee Publicis Worldwide has bought the content marketing shop August to join its stable of agencies in London. Amorim takes AllofUs creative director role James Swift Ricardo Amorim, the creative director at R/GA London who ran the Google account, is joining the design and user experience agency AllofUs as a creative director. VCCP hires Reid and Ellis as associate creative directors James Swift VCCP has hired Pete Reid and Rob Ellis from Bartle Bogle Hegarty as associate creative directors. Britvic hands Purdey's creative account to Iris Gurjit Degun Britvic has appointed Iris to handle the advertising account for Purdey's, the multivitamin fruit drink, after a competitive pitch. Former Engine Group chief executive Peter Scott announces next venture Kate Magee Mithril Capital has conditionally agreed to buy Agenda 21, a digital media and analytics company, in a reverse takeover that is the next play for Peter Scott, the former chief executive and chairman of Engine Group. Want to deliver ads to an online audience? Use reality TV Presented by Adobe Reality TV is one of the best ways to deliver ads to TV-over-the-internet viewers, according to Adobe Digital Index (ADI) The Work Lotto "please not them - Vinnie Jones" by Abbott Mead Vickers BBDO Peugeot Sport "push the limits" by BETC Paris A man carrying a monkey passenger embarks on a car chase and then tangles with the mob in the new Pegueot ad - The Fast And The Furriest, if you will. World's talking about: Sarah & Juan Editor's pick Is resurrecting an old ad uncreative? You can't escape the whiff of nostalgia in adland right now. Let's get physical: the next wave of digital transformation Nik Roope The next phase of the digital transformation is the 'physicalisation' of technology, Nik Roope writes. Also in the news Publicis Groupe reaches $2.9m settlement in gender bias suit Diana Bradley MSLGroup and parent company Publicis Groupe have reached a proposed settlement with plaintiffs valued at nearly $2.9 million (£1.8 million) in the long-running gender discrimination lawsuit against the firm. Quantcast poaches Paul Curtis from NBC Universal to lead global sales partnerships Omar Oakes Quantcast, the tech specialist in programmatic advertising and audience measurement, has hired TV ad sales veteran Paul Curtis for the newly-created role of global partnerships director. Boots agrees health content deals with eight media partners Gurjit Degun Boots UK has teamed with eight media partners to advise and support people in beauty, health, optical and pregnancy. Geometry Global appoints Latin America ECD to lead UK creative team Omar Oakes Geometry Global has appointed Juan José Posada, the network's Latin America creative chief, as its new chief creative officer in the UK. Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Key Investment Product Manager £34,589 - £40,693 (dependent on experience) RNLI, RNLI Headquarters, Poole, Dorset Marketing & Communications Manager Excellent salary & benefits Think Jam Limited, London (Central), London (Greater) See all jobs

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