Friday, 23 October 2015

OMD UK wins Grand Prix and four golds at 2015 Media Week Awards, Havas posts Q3 revenue of €516 million, and East Midlands Trains uses live data to deter car travel to London

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Brand Republlic
Daily News 23rd October
 
OMD UK wins Grand Prix and four golds at 2015 Media Week Awards

OMD UK wins Grand Prix and four golds at 2015 Media Week Awards

22 October 15, Omar Oakes

OMD UK led a successful night for Omnicom at the 2015 Media Week awards, after winning four golds and the Grand Prix.

 
Havas posts Q3 revenue of €516 million

Havas posts Q3 revenue of €516 million

22 October 15, Gurjit Degun

Havas has posted revenue of €516 million (£373 million) in the third quarter of 2015, an increase of 15.7 per cent compared with the same period last year, and organic growth of 5.5 per cent.

 
East Midlands Trains uses live data to deter car travel to London

East Midlands Trains uses live data to deter car travel to London

23 October 15, Omar Oakes

East Midlands Trains has launched a data-driven email campaign for the autumn half-term, to encourage people to take the train to London rather than drive.

 
Creative alliance launches anti-piracy campaign

Creative alliance launches anti-piracy campaign

23 October 15, James Swift

Creative Content UK, the alliance formed of creative businesses and internet service providers, has begun a campaign to educate people about the effects of copyright infringement.

 
Media owners must lead the way with use of technology

Media owners must lead the way with use of technology

23 October 15, Matt Teeman

Business models are being torn up and new revenue streams are appearing but they are untested, says the commercial director at Bloomberg Media EMEA.

 
What Bloomberg EMEA launched at the IAB Digital Upfronts

What Bloomberg EMEA launched at the IAB Digital Upfronts

22 October 15, Jonathan Shannon

Bloomberg debuted B:Match, Social Connect 2.0 and Trendr, products and services to help advertisers with segmentation and targeting social audiences at their Upfront.

 
RNLI to break with convention of opt-out marketing

RNLI to break with convention of opt-out marketing

22 October 15, Daniel Farey-Jones

Public concern over "aggressive" charity fundraising has led the lifeboat charity RNLI to make the unusual move of only contacting individuals who have expressly given their permission for it to contact... read more

 
Pressure leads to publication of delayed 'sugar tax' report

Pressure leads to publication of delayed 'sugar tax' report

22 October 15, Sara Spary

The sugar debate is to get louder after Public Health England caved in to pressure to publish a previously held-back report, which supports a 10 to 20 per cent tax on certain products.

 
What are Rugby World Cup sponsors really doing for the humble fan?

What are Rugby World Cup sponsors really doing for the humble fan?

22 October 15, Hugh Robertson

After a trip to the rugby last weekend, Hugh Robertson, CEO and founding partner, RPM, questions whether most sponsors have gone beyond the 'logo slap'.

 
Burberry uses Snapchat to give backstage access to a Testino shoot in 'real-time'

Burberry uses Snapchat to give backstage access to a Testino shoot in 'real-time'

22 October 15, Daniel Farey-Jones

Burberry is giving Snapchat users a time-limited chance to see 'real-time' pictures from the shoot for its next big print ad campaign.

 
Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015

Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015

22 October 15, James Kirkham

Never mind the John Lewis Christmas ad, says James Kirkham, global head of social and mobile at Leo Burnett, Burberry partnering with Snapchat to create an ad in real-time will be the best piece of marketing... read more

 
Holograms, virtual reality and AI: the future is already here, says Google

Holograms, virtual reality and AI: the future is already here, says Google

22 October 15, Sara Spary

Forget 'Back To The Future', the future is now, with a multitude of future-gazing research and technologies already shaping the way humans will live for years to come.

 
Judith Secombe named Hearst Made group publishing director

Judith Secombe named Hearst Made group publishing director

22 October 15, Gurjit Degun

Judith Secombe, the group publishing director for Good Housekeeping, the Hearst Magazines UK title, has become the group publishing director at Hearst Made, the content arm.

 
UK brewer campaigns to save the pubs

UK brewer campaigns to save the pubs

23 October 15, Campaign staff

"To the Pub" by Grey London comprises 50 films shot by the landlords of 50 public houses

 
The Royal British Legion "live on" by Rainey Kelly Campbell Roalfe/Y&R

The Royal British Legion "live on" by Rainey Kelly Campbell Roalfe/Y&R

23 October 15,

The Royal British Legion's campaign for this year's poppy appeal compares portraits of soldiers from the First World War with those still serving or recently retired.

 
Johnnie Walker "the gentleman's wager: II" by Jake Scott

Johnnie Walker "the gentleman's wager: II" by Jake Scott

23 October 15,

Jude Law, the actor, returns in a new content film for Johnnie Walker, which the whisky brand is teasing with a trailer.

 


European smartphone users want personalised ads to be "less creepy"

Presented by ADOBE
Smartphone users in the UK, France and Germany aren’t fans of personalised ads


 
 
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