Tesco pranks shoppers for Halloween, 12 myths of Christmas marketing, VisitBritain commissions video guides for 'staid' cities

view in web browser add to safe senders list October 27, 2015 Campaign Daily Fix

Latest news Tesco pranks customers for Halloween campaign James Swift Tesco has released an online film of its staff playing Halloween pranks on customers in stores. 12 'myths' of Christmas marketing feature in OMD survey Omar Oakes Early Christmas ad campaigns run into fatigue by mid-December, according to research from OMD UK. VisitBritain rolls out video guides to refresh 'staid' cities Omar Oakes VisitBritain, the tourism agency, is hoping to overturn "staid" opinions about the UK by hiring local filmmakers to create video guides for 10 cities. Generation Media promotes Lisa Morgan to MD Maisie McCabe Generation Media has promoted Lisa Morgan, its director of client services, to managing director, as its founder Dean Weller steps up to chief executive. Bentley app reads emotions to create personalised car designs Gurjit Degun Bentley Motors, the luxury car brand, has introduced an app that creates a personalised car design, based on the user's passions, lifestyle and personality type. Why cross-device advertising solves the privacy problem Dan de Sybel Last week's cyber attack on TalkTalk that stole customer data is the latest in a long line of privacy issue malfunctions. Online privacy in advertising is making headlines too. Infectious Media's chief technology officer outlines how the solution could lie in the quest for one of marketers' Holy Grails. Apple brings in Jamie Foxx for iPhone 6s ads Shona Ghosh Apple has signed up a bevy of celebrities to push its new iPhone 6s, this week bringing in Jamie Foxx to show off Siri's new capabilities. Can furry monster 'Workie' do for pensions what the meerkats did for price comparison? Alistair Ross In an effort to ride the brand mascot wave, the Department for Work and Pensions has unveiled 'Workie', said to be a "physical embodiment of the workplace pension", as part of an £8m marketing campaign. It's not a bad idea, says Alistair Ross, creative partner, The Gate London, but why is he mute? Mobile browsing set to replace desktop in fewer than 18 months Presented by Adobe Mobile apps or the mobile Web – which should brand marketers focus their time and money on during the run-up to Christmas? The Work Lloyds Bank "florist" by Rainey Kelly Campbell Roalfe/Y&R Lloyds Bank's new B2B campaign celebrates small business owners with online films showing them getting their moment in the limelight. Halo 5 "squadvertiser" by McCann London McCann London has created a website where gamers can make ads to recruit players for their online squads on Halo 5: Guardians. Kit Kat "Bond" by J Walter Thompson London Kit Kat is piggybacking on the release of the new James Bond film today (26 October) with a tactical poster ad referencing the spy's love life. Editor's pick History of advertising: No 151: Ford's 'whites only' ad The increased globalisation of advertising has brought with it some significant dangers. How US action on media transparency will hit the UK Tom Denford The Association of National Advertisers in the US has appointed a private firm to investigate media rebates. Tom Denford, the co-chief executive of ID Comms, explains why UK agencies and advertisers should watch out. Also in the news Debenhams marries celebrity and personalisation in 'Found It' Christmas campaign Charlotte Mceleny Debenhams is continuing its 'Found It' theme from Christmas 2014 but is updating with celebrities, such as Dawn French and Sarah Millican, and turning to shorter, more targeted messaging. John Lewis will increase social media spend this Christmas Sara Spary John Lewis is to increase its social media spend within its Christmas campaign budget, it has confirmed. Polls vs. moments: Which new Twitter feature has agencies buzzing? Zanub Saeed The social network is rapidly rolling out new engagement features to a skeptical but hopeful audience Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Media Account Manager £40,000 p.a depending on experience Ebiquity, London (Central), London (Greater) Art Director - Digital, Direct Marketing Up to 45000 per annum Creative Forte, London See all jobs

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000