Alan Brydon, the chief executive of Outsmart, reveals how he is imbuing the new iteration of the marketing body for out of home (OOH) with traditional industry values.
The Sun is to tear down its online paywall and make the website free, including its Premier League football clips, in a watershed moment as Britain's biggest-selling print newspaper vowed to "supercharge our digital advertising capabilities".
Mind Candy, the maker of the Moshi Monsters online game, has been rebuked by the Advertising Standards Authority for failing to remove banned advertising messages targeted at children on its website.
Sir Martin Sorrell said it is "regrettable" that the US Association of National Advertisers has launched a probe into the practices of media agencies without teaming up with the American Association of Advertising Agencies.
The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk.
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